How Marketers Can Use Adobe Express to Launch On-Brand Campaigns.

Summary/Overview

Producing assets, keeping up with customer needs and staying on brand – all while running your business – can often feel overwhelming. Modern businesses need to stay reactive and on-trend, which can become extra tasks themselves.

With Adobe Express, you can fast-track content creation for brand campaigns at scale, which means more time for running the day-to-day. Create brand kits, templates and shareable assets, so you can ensure you’re on-brand, aligned and self-sufficient.

Learn more about how to streamline your marketing efforts with the all-in-one Adobe Express for Business platform.

Explore how to use Adobe Express for your own marketing campaigns.

https://www.youtube.com/watch?v=L5qa-KplSnY

Remix branded assets and templates for different channels.

Stay focused and stay on-brand for any marketing campaigns. Adobe Express allows you to create custom brand templates and kits, so you have an arsenal of true-to-brand assets ready to use.

Build custom sets with your brand’s fonts, colours and logos to ensure every campaign is consistent and meets requirements – whatever channel you’re using. Plus, share and pull assets to and from Google Drive, OneDrive and Dropbox.

You can also easily customise any asset to suit different platforms. Simply select the asset type and platform you need to adapt to. Or, use the quick and easy Image Resizer to resize assets for any social platform. In just a few clicks, you can create consistent, branded assets suitable for all channels.

Localise campaign content to suit different markets.

Adobe Express goes beyond enabling you to adapt content for social platforms. With all-in-one localisation tools, you can shape assets to suit different markets and target your key demographics.

The Auto Translate tool means you can translate text in just one click. Simply select the language (or languages) you need to translate to – and that’s it. Watch multiple assets transform in seconds and ensure a consistent brand approach across different markets.

You can even combine this step with resizing your images, so you can generate a library of on-brand, fully translated, and reshaped assets in just a few seconds.

Free brand campaign assets and template ideas.

Enjoy seamless reviews with live commenting and version history.

Encourage seamless collaboration across your teams, all on Adobe Express. With live commenting and version control, whole teams can edit, discuss and review content without passing around large files.

Simply add in a team member using their email, and stay in control of access by choosing whether they can edit or view. Allow instant edits and feedback, and stay on top of progress with version history.

Use AI tools and Quick Actions to edit, animate and elevate your brand campaigns.

Enjoy access to Adobe Firefly’s innovative AI tools, like the Text to Image Generator, which allow you to create and edit to the limits of your imagination. Remove or replace any part of an image or video – or add to it – by either selecting what you need manually or using a text-based prompt.

With Quick Actions, the clue is in the name. Simply select whether you want to remove the background, animate, resize or convert – and it’s done. Our smart features help you to streamline and fast-track the creative process in ways previously impossible.

Adobe Express is tailored especially for marketers and creatives who want to fast-track campaign creation, all while never missing a beat. Stay on-brand and up-to-date with fast-moving consumer expectations, and nail content creation across multiple markets.

Ready to get started creating consistent, impactful campaigns? Sign up to Adobe Express for Business to start using the ‘everything’ app for, well, everything.

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