Photoshop
Create gorgeous images, rich graphics, and incredible art with Firefly-powered features like Distraction Removal in the Remove tool, Generative Fill, and Generative Expand.
Add rich, detailed elements that blend seamlessly into a scene using the most advanced Generative Fill yet. Now with the latest Adobe Firefly Image Model.
With the latest Adobe Firefly Image Model, you can create higher-quality images with better composition, photorealistic details, and improved mood and lighting.
Add frames, lengthen ambient audio, and eliminate awkward cuts. Generative Extend, now in Premiere Pro (beta), lets you easily extend clips using Firefly generative AI.
With the new Firefly Video Model, use text prompts to quickly transform ideas into stunning video clips for pitching ideas, b-roll, and much more. Or start with a photo and quickly get to video.
Create gorgeous images, rich graphics, and incredible art with Firefly-powered features like Distraction Removal in the Remove tool, Generative Fill, and Generative Expand.
Create social posts and stories, videos, flyers, and logos in the all-in-one content creation app with new Resize with Expand, Rewrite, Text to Image, and Generative Fill.
Create vector graphics that match the look of your own artwork with Generative Shape Fill and Text to Vector Graphic. Make new patterns and apply them anywhere with Text to Pattern.
Create photos that look exactly the way you want, wherever you are. Instantly view suggested edits with Quick Actions and clean up in a touch with improved Generative Remove.
Create everything from social clips to feature films with the leading video editor. Download Premiere Pro (beta) to seamlessly add frames to the beginning or end of a clip with Generative Extend.
Create and publish brochures, digital magazines, eBooks, posters, and presentations and more. Generate images with Text to Image and resize images quickly with Generative Expand.
Adobe is committed to developing generative AI responsibly, with creators at the center. Our mission is to give creators every advantage — not just creatively, but practically. We are committed to working closely with our creative community to build technology that supports and improves the creative process.
The vision for Adobe Firefly is to help people expand upon their natural creativity. As both a product and an embedded model inside Adobe apps, Firefly offers generative AI tools made specifically for creative needs, use cases, and workflows.
Firefly is designed to be safe for commercial use. The current Firefly generative AI models were trained on a dataset of licensed content, such as Adobe Stock, and public domain content where copyright has expired. To ensure that creators can benefit from generative AI, we’ve developed a compensation model for Adobe Stock contributors whose content is used in the dataset to retrain Firefly models.
We believe that generative AI can be developed responsibly, starting with respect for creators’ rights. We founded the Content Authenticity Initiative and the Coalition for Content Provenance and Authenticity to stand up for accountability, responsibility, and transparency in digital content.
We’re always developing and improving our generative AI tools. Explore the latest news and announcements.
Tap into the Firefly community to remix other creators’ images, share your own, and find inspiration.
Firefly is available in the Creative Cloud tools your teams already use, and with new APIs and Custom Models you can quickly create and deliver on-brand content at scale.
As part of our work to design Firefly to be commercially safe, we trained our first Firefly model on licensed images from Adobe Stock and public domain content where copyright has expired.
We perform internal testing on our generative AI models to mitigate against any harmful biases or stereotypes. We also provide feedback mechanisms so users can report potentially biased outputs and we can remediate any concerns.
In addition, Adobe is committed to building trust and transparency into digital content with Content Credentials. Content Credentials function as a digital "nutrition label" that can show important information about how and when content was created and modified, including whether and how AI was used. Adobe automatically attaches Content Credentials to images created in Firefly to show that they were AI generated. This level of transparency gives creators a way to authenticate their content and helps consumers make informed decisions about content they see online.
This is the mission behind cross-industry coalition the Content Authenticity Initiative (CAI). The CAI was co-founded by Adobe in 2019 and now counts more than 3,300 members including tech companies, news organizations, NGOs, academia and more. The CAI works alongside the Coalition for Content Provenance and Authenticity (C2PA) industry standards organization, which developed the technical specification for provenance technology used in Content Credentials.
We train our Firefly models solely on data we have the rights to use. Our first models were trained on unique datasets comprised of Adobe Stock images, openly licensed content and content in the public domain for which the copyright has expired.
We also provide our customers with the ability to train their own Custom Models so they can easily generate content with their own styles, subjects and/or brand language.