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We’re putting AI superpowers in everyone’s hands.

Spark countless creative ideas in seconds.

From stunning new images to on-brand templates, you can generate countless high-quality options for any visual project. Try amazing features like Generative Fill powered by Adobe Firefly to instantly add or remove elements from your images with just a few words.

jaguar drinking from pond
image showing 42.81% lift and 1,203 unique outbound clicks/profiles

Deliver personalized experiences at scale.

Turn everyday customers into your biggest fans. With advanced AI features in Adobe Experience Cloud, you can transform your data into actionable insights, generate and personalize content, and automate workflows to create unforgettable digital experiences.

Ask your PDF a question. Get an instant response.

With AI Assistant in Adobe Acrobat, you can ask your document questions and get quick answers linked to sources in the doc. One-click generative summaries automatically pull out key points to help you navigate and get important info fast.

AI Assistant in Acrobat

Discover all the AI features at Adobe.

Learn more

MAX

Watch MAX Sneaks

Join award-winning actress Awkwafina and the Adobe Research team for a first look at cutting-edge, experimental technologies that give more power to creators.

How Adobe does AI.

AI has been woven into all we do for over a decade. As we define the new era of AI, we champion standards that enhance productivity, support responsible development, and enable anyone to use our tools as part of their daily workflow.