Get unlimited generations in Firefly on all image models up to 2K with Firefly Pro. Generate through March 16.
Our commitments to creators.
Adobe’s approach to generative AI with Adobe Firefly is rooted in the belief that creativity is a uniquely human trait — and that generative AI has the power to assist and amplify human ingenuity. We are committed to developing AI responsibly, with respect for creator rights.
Elevate customer experiences with agentic AI.
Boost team productivity, get key insights, and engage customers in personalized conversations with AI agents powered by Adobe Experience Platform Agent Orchestrator.
We’re putting AI superpowers in your hands.
Spark countless creative ideas.
From stunning new images to cinematic videos, you can generate high-quality content for any project with Adobe Firefly. Use Text to Video or Image to Video to quickly create animations, b-roll footage, or special effects like smoke, lens flares, or water.
Deliver the next generation of customer experiences.
Turn everyday customers into brand advocates. With Adobe’s generative and agentic AI solutions, your teams can scale content creation and craft experiences that connect with your audience at new depths — while delivering them faster and with unmatched precision.
Ask your PDF a question. Get an instant response.
With AI Assistant in Adobe Acrobat, you can ask your document questions and get quick answers linked to sources in the doc. One-click generative summaries automatically pull out key points to help you navigate and get important info fast.
Discover all the AI features at Adobe. Learn more
Adobe AI in the news.
Get the latest updates on all things AI at Adobe.
June 2025
Adobe Firefly on your Phone.
Designed to unlock your potential.
AI at Adobe is designed to enhance the creativity, intelligence, and ingenuity of our users, empowering people to work faster, focus on what’s important, and accomplish more.
Developed responsibly and transparently.
We develop AI that minimizes exposure to harmful and offensive content, embraces diversity, and respects the creative community. Plus, through the Content Authenticity Initiative, we’re driving global industry standards for transparency.
Integrated seamlessly into your workflows.
At Adobe, AI is built into our tools for seamless integration into workflows customers are already using. Our embedded AI features fuel creativity, enable greater productivity, and deliver the power and precision customers expect from Adobe.
