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This is the new AI. Only from Adobe.

The future of AI is right here, right now, right in the Adobe apps you use every day. Transform the way you work and the way you create with new AI superpowers that take you further, faster.

Our commitments to creators.

Adobe’s approach to generative AI with Adobe Firefly is rooted in the belief that creativity is a uniquely human trait — and that generative AI has the power to assist and amplify human ingenuity. We are committed to developing AI responsibly, with respect for creator rights.

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We’re putting AI superpowers in your hands.

Spark countless creative ideas.

From stunning new images to cinematic videos, you can generate high-quality content for any project with Adobe Firefly. Use Text to Video or Image to Video to quickly create animations, b-roll footage, or special effects like smoke, lens flares, or water.

Deliver personalized experiences at scale.

Turn everyday customers into your biggest fans. With advanced AI features in Adobe Experience Cloud, you can transform your data into actionable insights, generate and personalize content, and automate workflows to create unforgettable digital experiences.

Ask your PDF a question. Get an instant response.

With AI Assistant in Adobe Acrobat, you can ask your document questions and get quick answers linked to sources in the doc. One-click generative summaries automatically pull out key points to help you navigate and get important info fast.

Discover all the AI features at Adobe. Learn more

How Adobe does AI.

AI has been woven into all we do for over a decade. As we define the new era of AI, we champion standards that enhance productivity, support responsible development, and enable anyone to use our tools as part of their daily workflow.