.

Trusted by the world’s leading brands.

Discover the Firefly difference.

As the creative technology leader, Adobe is the partner you can trust to help you accelerate ideation and scale content production across your enterprise with generative AI. See the advantages of putting Firefly at the heart of your content workflows. Learn more about Firefly for the enterprise.

A black-and-white icon showing the star-shaped symbol Adobe uses to denote AI capabilities.

Depth and breadth of high-quality AI models

A black-and-white icon showing an arrow going from one point to another.

Integrated into your content workflows

A black-and-white icon showing a checkmark surrounded by a circle.

Developed responsibly and safe for commercial use

A black-and-white icon showing a product tooltip.

Customizable to fit your brand

A product shot of a yellow handbag against a backdrop of plants, flowers, and pink smoke. Beside it are three image variations in different color schemes, with a cursor selecting the final shot.

Generative AI embedded in key tools and workflows.

Boost your creative capacity by using Firefly generative AI to produce beautiful images. With Text to Video, create stunning video clips from simple text or image prompts.

APIs that make it easy to scale and automate production.

Replace manual and repetitive tasks to create hundreds of asset variations faster than ever. Automate, personalize, and localize variations at scale with Firefly Services including APIs for Firefly and Creative Cloud.

A collage of energy drink brand images in different sizes and with variations in colors and numbers of product shots, along with a user interface element that says “Resize.”
A brand image of an orange soda can against a background of greenery, oranges, and snowy mountains with the words “Cool in all seasons.” Beside it are smaller images representing a transparent background, a font, and an orange color swatch.

Custom Models and Style Kits to keep everything on brand.

Generate on-brand imagery by training a custom Firefly model with your own styles and subjects. Maintain consistency and scale content creation across teams by building, saving, and sharing styles, campaigns, text prompts, and more with Style Kits.

Learn more about Custom Models.

Responsibly designed and safe for commercial use.

Create with confidence knowing that our Firefly generative AI models were trained on licensed content, such as Adobe Stock, and public domain content where copyright has expired. We won’t train our foundational Firefly models with your Custom Model training data. Customers on qualifying plans are eligible for IP indemnification for generated imagery (terms apply).

Firefly generative ai modal custom modal example showing a text to image prompt field and displaying various images examples, house over looking a lake, dog with a red sweater, unicorn in a forest, japanese house in a forest, modern house.

See it in action.

Firefly Services
Custom Models

What analysts are saying.

“This isn’t a play with it for six months and then we’ll figure it out…. The fact that many of Adobe’s tools are generally available is helpful for enterprises hesitant to use new digital experience tools for fea that they are not security or privacy-ready.”

Liz Miller, March 2024, Constellation Research

“Adobe has been incredibly successful thus far. It very much painted a vision for the future with developing a commercially viable service for generative AI.”

Jay Pattisall, March 2024, Forrester Research

“As Adobe’s Firefly product is coming up on its one-year anniversary on March 21 without any major issues around the generation of inappropriate, biased, or misleading imagery, it illustrates the value in doing the hard work around image assessment and training can help to deliver a product that can be trusted for use in commercial situations, including marketing and e-commerce workflows. Further, by incorporating Firefly technology across its portfolio of products, Adobe is standing behind the technology as a trusted, enterprise-grade service.”

Ensuring Generative AI-Driven Image Generation Is Enterprise-Grade — Keith Kirkpatrick, Futurum (February 2024)

Let’s talk about how you can transform content creation with Adobe.

Request more information

Questions? We have answers.