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butterfly graphic on a teal and purple background
butterfly graphic on a teal and purple background
butterfly graphic on a teal and purple background

Responsible innovation in the age of generative AI.

Our approach to generative AI with Adobe Firefly is built on more than a decade’s experience integrating AI into our products. As we harness its power across our applications, we’re more committed than ever to thoughtful, responsible development.

Our approach to generative AI with Adobe Firefly.

We do not and have never trained Adobe Firefly on customer content.
We only train Adobe Firefly on content where we have permission or rights to do so.
We do not mine content from the web to train Adobe Firefly.
We compensate creators who contribute to Adobe Stock for use of their content in training Adobe Firefly.
We defend the intellectual property rights of the creative community through advocating for the Federal Anti-Impersonation Right Act.
We do not claim any ownership of your content, including content you create with Adobe Firefly.
We believe in protecting creator rights and founded the Content Authenticity Initiative (CAI) focused on ensuring transparency in content ownership and how it was created.
We developed Adobe Firefly to prevent it from creating content that infringes copyright or intellectual property rights, and it is designed to be commercially safe.
We explicitly prohibit and take steps to prevent third parties from training on customer content hosted on our servers (such as on Behance).