A social media strategy is a roadmap that outlines the key objectives, goals and metrics of your social media marketing. It includes everything from your target audience and social channels to competitor analysis and budget planning.

From sharing objectives with your team to pitching to potential investors and clients, a strong social media strategy presentation is central to getting people on board with your social strategy.

Read on to learn how to summarise your social media strategy into a compelling presentation with Adobe Express.

What is a social media strategy?

Your social media strategy is a blueprint of the content your brand will produce, including any relevant responsibilities, social media channels and promotions. Your strategy will include various goals and objectives to help progress your business and strengthen your brand.

Your brand’s social media strategy will often involve a combination of organic and paid social strategies.

Organic social.

Organic social media is posting and sharing content for free without paid support, ads or sponsors. This might include posts that focus on brand personality and community, such as:

• Product tutorials
• Behind-the-scenes videos
• Responding to user comments and direct messages
• Sharing user-generated content
• Memes and trends.

Paid social.

Meanwhile, paid social media involves promoting content using advertising budgets, through avenues such as:

• Boosting organic content
• Influencer content and partnerships
• Posting sponsored content and ad campaigns.

Both methods can help raise brand awareness and generate leads and conversions in different ways.

What is a social media strategy presentation – and when is it needed?

Sometimes, you’ll need to present your social strategy back to internal or external stakeholders. This is where a social media strategy pitch or presentation comes in handy.

Essentially, your social media strategy presentation is a more visual tool to get your colleagues, clients and investors to buy into your strategy. It should provide a summary of your short-term and long-term goals for your various social channels, alongside initial campaign ideas for the coming year.

There are various circumstances where you might present a social media strategy deck, including:

• Making a case for financial investment
• Introducing a new product or service
• Internal marketing reviews
• Rebrand campaigns
• Internal case studies to share progress
• Hosting a marketing event or workshop and sharing success stories.

How to create a social media strategy presentation in 8 steps.

A great social media pitch deck can transform targets and raw data into a compelling story. Follow the steps below to leverage the juicy details of your strategy into a memorable presentation.

Step 1: Outline your social strategy goals and metrics.

It’s no use relying on vague and open-ended goals to push you forward. Set specific goals you can track, such as key performance indicators (KPIs) and tangible benchmarks. Then, reinforce your objectives with deadlines.

For example, “Increase Instagram followers by X% over the next quarter by posting X times a week, engaging with comments and followers, and running an ad campaign”.

Outlining your finalised goals—including why they’re important and how you aim to achieve them— will help to affirm a sense of direction in your presentation.

Step 2: Summarise your target audience.

Next, talk through your target audience. Who is your social media strategy aimed at? After some thorough audience research, provide a summary of the group you plan to reach.

Discuss their mindset by identifying their challenges, needs and experiences. Buyer personas can be a great way to break down your target audience with digestible bullet points and graphic icons.

Step 3: Identify your priority platforms.

Some social media channels will be more relevant to certain strategies than others. Whether it’s Instagram, Facebook, TikTok or LinkedIn, find out where your target audience spends the most time and use the results to focus on the right platforms.

In your presentation, discuss your plan with each channel, including any KPIs. Use statistics and data to substantiate your strategy.

Step 4: Take a deep dive into competitors’ social channels.

Competitor analysis can inform your social media strategy in many ways. It can help you understand your position in the market, as well as how your target audience responds to competitor content.

It’s important to touch on these market insights when you present back. Highlight the strongest competitors in your market and consider how they run campaigns and engage with their audience. This can help you spot any opportunities and lessons to consider.

Step 5: Outline your marketing campaigns.

Showcase your ideas by discussing projects and campaigns you already have underway. For example, you could discuss influencer campaigns you have in the pipeline and why they’re a good fit for your brand.

Touch on your engagement strategy with ideas such as organic social campaigns, hashtags and competitions.

Step 6: Discuss your advertising strategy.

Outline your plans for paid social media, such as Facebook ads and sponsored Instagram Stories. Touch on the expected outcome and why it feeds into your strategy, including potential reach and return on investment (ROI). Then, explain how you’re going to track your results.

Paid media can reach larger audiences with more precision than organic social campaigns, but it requires budget and experience.

Step 7: Lay out your timeline and budget.

Discuss your social media strategy timeline and highlight any important milestones, seasonal events and expected outcomes. This is a good opportunity to cover your budget breakdown, and provide an overview of the costs of any paid advertising

A dedicated social media budget can help you keep track of goals and KPIs. You can use evidence of previous success and forecasted metrics to help support your allocated budget.

Step 8: Explain the collaboration process.

Finally, walk your audience through the division of responsibility. Outline key leadership figures and team members and how they’ll bring your strategy to life.

This could involve discussing time-saving content management tools like a content scheduler. Content schedulers can help you plan and automatically publish months of social content across multiple channels. So, why not create, plan and publish social media posts in one place for free with Adobe Express?

Editable social media strategy presentation ideas from Adobe Express.

Best practice tips for a winning social media strategy presentation or pitch.

Explore our key tips and considerations for leading engaging social media strategy pitches.

Present data visually.

Make your social media deck more engaging with data visualisation. Use infographics and charts to demonstrate meaningful insights and reduce the amount of text on your slides.

Break up and support your social media pitch deck with graphics and stock photos, or generate new images with the AI-powered text-to-image generator.

Shine a spotlight on success stories.

Case studies can be a great way to reinforce your social strategy and persuade your audience.

Every brand is different, but highlighting success stories from your market can help illustrate how certain strategies and campaigns have seen impressive results in the past.

Keep slides focussed.

While it’s important to have a detailed slide deck, clarity should take precedence. Your social media strategy presentation should be persuasive and engaging without overwhelming the audience with too much information.

Focus on the most essential details with one topic or idea per slide to make it easier for your audience to follow the narrative.

End with a strong conclusion.

Wrap up your social media pitch deck with a concluding slide to summarise the key points and benefits of your strategy. Emphasise how it addresses your targets and remind your audience of the next steps. If you’re pitching to potential investors or partners, follow up with your contact details and a final call-to-action.

Rehearse your presentation.

Time is a valuable resource. Practice and rehearse your slides to help you stay on schedule and deliver your content strategy with confidence. Make sure to prepare and allow time for any questions at the end, too.

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Good to know.

What are the 7 Cs of social media strategy?

The 7 Cs of social media strategy often include:

• Community. Understand your target audience.
• Content. Social media and content marketing make a great team.
• Curation. Curate your content to your audience.
• Creation. Publish unique content in the form of videos, blogs and social posts.
• Connection. Build trust and connect your audience to your products and services.
• Conversation. Engage with your audience with questions, polls and organic content.
• Conversion. Guide users toward conversion and encourage loyalty.

What is a social media strategy template?

A social media strategy template can vary depending on the industry or sector. Your social media team might have a set of processes and tactics they employ when they create their strategy. This may give them a similar blueprint each time, which can be adjusted and customised to new strategies and campaigns. Templates are ideal for saving time and keeping pitch decks consistent.

How do you write a social media strategy brief?

When you create a social media strategy brief, it’s important to include specific objectives, expectations and deliverables. Set out a clear structure to follow, including how you plan to use social media to connect and engage with your audience. Outline which channels to target, plus budget information, market insights, and how to measure success.

Is Adobe Express free?

Yes, our free plan offers many core features including thousands of templates, photo editing and effects, animation, and 2GB of storage. See our  pricing page for details and to compare plans.