We all have our favourite colour, right? Well, good news – monochromatic means using the same colour throughout your design, outfit, and anything else.

While monochrome means only one colour, it’s far from boring. Using the same colour throughout a design can be cohesive, sleek and powerful. Learn exactly what monochromatic is and how to harness the potential of monochromatic colours for your UK brand with this Adobe Express blog.

What are monochromatic colours?

Monochromatic colours are variations of the same hue – but feature different shades, tints and tones. Black and white is a well-known example, but any one colour can be monochromatic. Here’s some more info on the components of a monochromatic colour scheme:

• Hue. The hue refers to the main colour family. Primary and secondary colours are both considered hues. In painting terms, it’s the purest form of the pigment. In RGB or Hex colour spaces it’s determined by the dominant wavelength.
• Tone. The tone of a colour is linked to the vibrance and is created by adding grey to the base hue.
• Shade. A shade is created by adding black to the base hue.
• Tint. A tint is created by adding white to the base hue. Pastel colours are an example of this.

In art or fashion, monochromatic refers to a design or an outfit made up of just one colour – although it can be in various tones, shades or tints.

A one-colour palette helps to create a harmonious look and can strengthen branding and brand recognition. Think of famous UK brand logos that make the most of a monochrome colour scheme, such as John Lewis, the British Heart Foundation and other global examples, such as PayPal.

Why use monochromatic colours in your designs?

You can use monochromatic colours in various designs, from posters and logos to Instagram or Facebook posts and invitations. Using darker and lighter variations of the same hue can create harmony or drama – depending on the colour you choose.

The benefits of monochromatic colour schemes include:

• Simplify your design. The simplicity of a monochromatic colour scheme puts your message front and centre. Removing the noise of the other colours focuses the audience on what your design has to say – whether that’s on a poster, flyer or even a menu.
• Emphasise primary brand colour. Use one main hue in your logo or other branding materials to make your brand memorable. Dark and light variations add depth and interest while retaining the most prominent brand colour.
• Accessibility. Colour contrast is important when designing for accessibility. The Web Content Accessibility Guidelines (WCAG) has rules on colour contrast between text and its background. Monochromatic colour schemes such as black and white can be used to create greater contrast here.
• Pack an emotional punch. Colour tells a story. And you can harness colour theory to evoke emotion and set the mood. For example, a wellness brand could use various shades of blue to convey calmness and serenity.
• Create cohesion. With the absence of harsh, contrasting colours, monochromatic schemes bring a sense of harmony to your work. In interior design it can help to create a calm, balanced space with a relaxing feel.

How to make your own monochromatic designs.

A monochromatic design may be simple to create but it looks sophisticated and can be highly effective. Here are five steps to create one:

1. Choose a colour for your monochromatic palette.

First, select a hue for your monochromatic palette. This will depend on your brand and chosen audience. The hue can be any primary or secondary colour – or a black and white colour scheme. You may decide to use a calming blue or a vibrant orange.

2. Experiment with different tints and tones.

Next, get creative with tints and tones. Varying the shades and tints in your design can help to create depth and dimension while not distracting from your core message. Experiment with darker and lighter shades to enhance your design.

3. Incorporate contrasting shades for lettering and icons.

Add contrasting shades for details. This could be icons or infographics on a logo, or wording for flyers and posters. Although the hue is the same, you can add emphasis to certain elements to ensure they stand out.

4. Try to build in texture or patterns for added interest.

While a monochromatic colour scheme is already visually appealing, adding patterns or texture can help to increase the depth further. Look at ways to use the varying shades to build texture within your design. Or add monochrome filters to imagery or patterns to compliment your primary background.

5. Finish your designs with a pop of black or white.

Consider finishing your designs with black and white accents to draw attention to key details. This will help to emphasise your text or logo while also adding depth to your work.

Our top tips for perfecting a monochromatic colour scheme.

Monochromatic colours can be used in different ways, in various styles of work. Here are some tips for creating monochromatic designs:

Think about colour theory.

When you break it down, it’s all about choosing the right colour. Colours are powerful marketing tools, and every one can evoke emotion. Use colour psychology to help you choose the right hue for your design. For a happy message you may opt for yellow or orange. Or, if you want a regal vibe, go with purple.

Subvert the usual themes.

You can also use monochromatic colours to break design conventions and get experimental. How would your photograph of a field of flowers or a cityscape look if you changed the hue to pink and highlighted the details in varying shades? Monochromatic colours give you the freedom to get creative while maintaining the cohesion of the singular colour.

Balance all elements of your design.

Don’t neglect other parts of your design when focusing on your monochromatic edge. Think about how the typography, icons and shapes can be balanced with the monochrome theme. Keep this in mind when getting creative with textures to create contrast and depth.

Emphasise a focal point.

Use shades, tints and tones to draw attention to certain details of your design. Darker shades can create shadows, while lighter tints can elevate the design with accents. Creating a focal point will capture viewers’ attention and add depth to the design.

Experiment with subtle gradients.

Add interest to your monochromatic design by experimenting with subtle gradients. It helps make an interesting transition between the shades of the same colour and allows you to add even more depth and dimension.

6 monochromatic design ideas to inspire your next project.

Now you know what a monochromatic colour scheme is and how to use it in your work, here are some design ideas to help inspire your next creation.

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Good to know.

What colours go with monochrome?

Monochrome simply means one colour, despite being typically associated with black and white. Any primary or secondary colour can be used in a monochromatic colour scheme. You may decide to add black or white to your design to give another layer of depth and bring focus to specific elements.

Why is it called monochromatic?

The word monochromatic is derived from the the Greek ‘mono’ meaning one and ‘khroma’ meaning colour. While commonly thought to mean black and white, any colour can be used in a monochromatic colour scheme.

Is Adobe Express free?

Yes, the basic version of Adobe Express includes all you need to unleash your creativity. Browse our design templates, images, videos and royalty-free photos, quick actions for processing images, and much more, which you can incorporate into your monochromatic creations. Use our templates to get started with your monochromatic designs and create logos, Facebook posts, Instagram reels and more with ease.