CREATIVE GENERATIVE AI
Create characters using generative AI.
Experiment with your character’s visual elements to push your creative boundaries and generate customized characters with Adobe Firefly.

Create customized characters using generative AI with control and ease.
Adobe Firefly enhances creative workflows with generative AI, offering new ways to ideate, create, and communicate.




Bring your boldest ideas to life with AI character generator.
From Bauhaus to Surrealism, find the art styles that work for your characters. Modify body types, ages, and more with the creative flexibility enabled by AI character generation.
Use generative AI to create characters as unique as your imagination.
Ensure your AI characters are as original as possible by avoiding cliches, tropes, and any famous or copyrighted characters. You can also hone or refine characters by specifying where and how they'll be used in gaming, concept art, film, or other strategic output.


Bridging imagination and reality.
Use generative AI and simple text prompts to bring your ideas to life. With the new Firefly Image 3 Model, you can create higher-quality images with better composition, photorealistic details, and improved mood and lighting.
How to generate AI characters.
AI character generation is an important part of gaming, animation, education, and many other creative areas. With AI, you can easily play around with visual elements, making the process smoother than ever before. Explore the world of AI characters, and add your own AI-generated character art here.
- Start a design project or open an existing one..
To get started, log in to Firefly with your Adobe account or sign up for an Adobe account.
Explore Firefly's AI Text to Image feature to direct the AI with prompts to customize letters, fonts, and spreads to create a character your target audience will connect with. Using the Text to Image feature, you can create illustrations, product mockups, and marketing materials with incredible speed and ease. For more guidance, dive into the world of AI-generated art with our step-by-step guide.- Provide a detailed description of your character.
- Type in your character design description. Be as specific with the details as possible. Iteratively refine character details with ease using Firefly's tools to meticulously adjust hair, facial features, outfits, accessories, and more.
- Refine and fine-tune the generated character.
- Adjust your prompt or try different movements to achieve the desired look, or use the Color and Tone, Lighting, and Composition menus to add more direction. Enhance the image by adjusting its color levels and adding filters, animation effects, graphics, and more.
- Choose an image style.
- Select an image style from the available options, such as Photography, Digital Art, and Fine Art. Next, click “Generate character.”
- Save, download, and share.
- Save and download your AI character. Include it in your other projects and share them online straight from Adobe Firefly.
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An AI character generator uses text or image prompts and machine learning models trained on extensive datasets to create character images. Users can customize attributes, refine results, and incorporate reference images to achieve the desired look.
With generative AI, anybody can use everyday language and other inputs to produce images, videos, documents, digital experiences, and more. Adobe Firefly is being built into Creative Cloud to give people the tools to both generate results quickly and customize them to fit their unique vision.
Discover even more features.
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