- Review your preferences and opt out of advertising cookies and other technologies used for browser based cross-contextual behavioral advertising. Note that you will need to opt out from each browser on each device that you use to access our websites and apps.
Location Specific Privacy Rights and Information Notice
Last updated: July 20, 2026
Several states in the US have privacy laws that provide individuals in their state with certain rights. This Location Specific Privacy Rights and Information Notice (“Privacy Notice”) supplements our Privacy Policy by providing additional information about how we collect, use, and disclose personal information.
You will also find information on the specific privacy rights that may apply to you depending on your location and how to exercise them:
- US Privacy Rights (except California)
- California Privacy Rights
- Privacy Rights Outside the United States
- How to exercise your privacy rights at Adobe
For additional information on “consumer health data” subject to the Washington My Health My Data Act (MHMDA), the Nevada Health Data Privacy Act (NHDPA), and other applicable state US consumer health privacy laws, please refer to our US Consumer Health Data Privacy Notice.
US Privacy Notice:
In addition to the information described in our Privacy Policy, certain US states require us to provide additional information related to how Adobe collects, uses, retains, and discloses personal information as well as describe additional rights.
Personal Information We Collect:
We collect the following categories of personal information, each as further described in our Privacy Policy:
- Identifiers and Contact Information
- Commercial and Transaction information
- Professional, Education, or other Demographic Information, which may include characteristics of protected classifications under California or federal law, such as military or veteran status, age, sex, or gender
- Analytics or other Electronic Network Activity
- Inferred Information
- Biometric Information
- Sensitive Personal Information, which may include:
- Government ID. Government identification such as state identification information
- Account access information. Information such as account log-in in combination with any required security or access code, password, or credentials allowing access to your Adobe account
- Precise geolocation data. Data derived from a device and that is used or intended to be used to locate you within a geographic area that is equal to or less than the area of a circle with a radius of 1,850 feet
- Sensitive demographic data. Information you provide to us, such as racial or ethnic origin, religious beliefs or information about sex life or sexual orientation
- Contents of communications. Contents of your mail, email, and text messages, where Adobe is not the intended recipient, for example if you send personal communications to Adobe personnel
- Biometric information for identification, including biometric information used for the purpose of uniquely identifying a consumer
- Health data, such as your dietary restrictions or preferences, health or other accommodations necessary for you to attend an Adobe-sponsored or managed event
Sources of Personal Information We Collect:
We collect personal information from the following categories of sources, which are more fully described in our Privacy Policy:
- Personal information you provide directly to us, such as on a form, via a browser or mobile-based chat session, via email or telephone, etc.
- Personal information we automatically or programmatically collect or generate from your access to and use of Adobe websites, products, or services
- Personal information we infer or generate from your access to and use of Adobe’s websites, products, or services, such as your approximate location (such as your IP address), likely preferences or other characteristics
- Personal information we obtain or receive from other sources, including:
- Data brokers and aggregators from which we obtain information to supplement the personal information we collect
- Third party partners, such as third-party applications and services including social networks you choose to connect or interact with through our services
- Co-branding or marketing partners, such as companies with which we offer co-branded services or events, or engage in joint marketing activities
- Service providers that collect or provide data in connection with the work they do on our behalf
- Corporate transactions, such as mergers, acquisition, and divestitures
- Publicly available sources, such as open government databases.
Business or Commercial Purposes for Collecting Personal Information:
We use the personal information we collect for purposes further described in our Privacy Policy or otherwise disclosed to you. For example, we use personal information for the following purposes.
Purposes of Use
Categories of Personal Information
Product and service delivery. To provide and deliver our services, including troubleshooting, improving, and personalizing those services.
- Identifiers and Contact Information
- Commercial and Transaction Information
- Professional, Education, or other Demographic Information
- Analytics or other Electronic Network Activity
- Inferred Information
- Biometric Information
- Sensitive Personal Information
Business operations. To operate our business, such as billing, accounting, payment processing, improve our internal operations, secure our systems, authenticate or validate your identity, detect fraudulent, deceptive, or illegal activity, and meet our legal obligations.
- Identifiers and Contact Information
- Commercial and Transaction Information
- Professional, Education, or other Demographic Information
- Analytics or other Electronic Network Activity
- Inferred Information
- Sensitive Personal Information
Product improvement, analysis, development, and research. To improve and develop new services or features, diagnose issues, analyze your use and measure effectiveness of our Services and Software to better understand how they are being used so we can improve them and engage and retain users, and conduct research.
- Identifiers and Contact Information
- Commercial and Transaction Information
- Professional, Education, or other Demographic Information
- Analytics or other Electronic Network Activity
- Inferred Information
- Biometric Information
- Sensitive Personal Information
Personalization. To understand you and your preferences to enhance your experience and enjoyment using our Services and Software.
- Identifiers and Contact Information
- Commercial and Transaction Information
- Professional, Education, or other Demographic Information
- Analytics or other Electronic Network Activity
- Inferred Information
Customer support. To provide customer support and respond to your questions.
- Identifiers and Contact Information
- Commercial and Transaction Information
- Professional, Education, or other Demographic Information
- Analytics or other Electronic Network Activity
- Inferred Information
Communications. To send you information, including confirmations, invoices, technical notices, updates, security alerts, and support and administrative messages.
- Identifiers and Contact Information
- Commercial and Transaction Information
- Professional, Education, or other Demographic Information
- Analytics or other Electronic Network Activity
- Inferred Information
Marketing. To communicate with you about new services, offers, promotions, rewards, contests, upcoming events, and other information about our services and those of our selected partners (see the Your Privacy Choices section of our Privacy Center for how to change your preferences for promotional communications).
- Identifiers and Contact Information
- Commercial and Transaction Information
- Professional, Education, or other Demographic Information
- Analytics or other Electronic Network Activity
- Inferred Information
Advertising. To display advertising to you (see the Cookies section of the privacy center for information about personalized advertising and your advertising choices).
- Identifiers and Contact Information
- Commercial and Transaction Information
- Professional, Education, or other Demographic Information
- Analytics or other Electronic Network Activity
- Inferred Information
Event Planning and Management. To register you for events, tailor programming to your likely interests, validate your identity, provide accommodations for specific needs upon request, and provide a secure environment for our events.
- Identifiers and Contact Information
- Commercial and Transaction Information
- Professional, Education, or other Demographic Information
- Analytics or other Electronic Network Activity
- Inferred Information
- Biometric Information
- Sensitive Personal Information
We combine personal information that we collect from different sources for these purposes and to give you a more seamless, consistent, and personalized experience.
Categories of Personal Information Disclosed for a Business Purpose in the Preceding 12 Months:
- Identifiers and Contact Information
- Commercial and Transaction Information
- Professional, Education, or other Demographic Information
- Analytics or other Electronic Network Activity
- Inferred Information
- Sensitive Personal Information
For more information on the categories of third parties with whom we disclose personal information and the specific business or commercial purposes for such disclosures, please review the “Does Adobe share my personal information” section of our Privacy Policy.
Categories of Personal Information Sold or Shared in the Preceding 12 Months:
Categories of Personal Information Sold or Shared
Categories of Third-Party Recipients
Purpose for Disclosure
- Identifiers and Contact Information
- Commercial and Transaction Information
- Professional, Education, or other Demographic Information
- Analytics or other Electronic Network Activity
- Inferred Information
Social Medial Platforms
Advertisers, Ad Agencies, Advertising Networks and Platforms, Advertising Related Technology Providers
Targeted advertising via cross context behavioral advertising
- Identifiers and Contact Information
- Commercial and Transaction Information
- Professional, Education, or other Demographic Information
- Analytics or other Electronic Network Activity
- Inferred Information
Retailers, Sales Partners
Partner marketing of Adobe Software and Services to business customers
- Identifiers and Contact Information
- Commercial and Transaction Information
- Analytics or other Electronic Network Activity
- Inferred Information
Although we do not sell consumer data to third parties for monetary compensation, under some U.S. state laws, certain exchanges of data for marketing purposes may be considered a “sale” to a third party including data shared with our Audience Match Partners listed below:
Meta
Snap
TikTok
Amazon
Quantcast
Yahoo
Ad Form
Roku
Warner Brothers
NBC Universal
The Trade Desk
Zeta
Targeted Advertising on third party platforms
Retention and Deletion
Please review the “How long does Adobe retain my information” section of our Privacy Policy for more information about how long Adobe retains personal information.
United States Privacy Rights (except California)
What rights do I have regarding my data in the United States (except California)?
Several states in the United States have passed privacy laws which may provide some or all of the following rights (see California privacy rights below):
- Right to confirm whether we are processing your personal data and the right to access such data
- Right to obtain a list of specific third parties to whom we have disclosed your personal data
- Right to correct inaccuracies in personal data
- Right to delete personal data (subject to certain limitations)
- Right of data portability (ability to obtain and reuse personal data across different services or platforms)
- Right to opt out from targeted advertising
- Right to opt out from the sale of personal data
- Right to opt of from our processing sensitive personal data
- Right to opt out from profiling and automated decision-making that produce a legal or similarly significant effect
- Right to question the result of profiling
- Right to designate an agent to submit a request on my behalf
- Right to appeal a decision regarding my rights request, including the option to file a complaint with your State Attorney General where applicable
Cookies, targeted ads, and your data privacy
While many of these rights are self-explanatory, some may not be as obvious. For instance, some US privacy laws define “sale” broadly to include disclosing personal data to our advertising providers for targeted advertising, through our use of cookies and other online tracking technologies. To learn more about “cookies,” please visit our Cookies page. If you would like to opt out of targeted advertising or the “sale of personal data” as it is legally defined in some of these laws, please review the “How to exercise your privacy rights at Adobe” section below.
California Privacy Rights
What rights do I have regarding my data as a California resident?
If you are a California resident and the processing of personal information (also referred to as personal data in certain jurisdictions) about you is subject to the California Consumer Privacy Act (CCPA), you have certain rights with respect to that information, including:
Right to opt out of the “selling” or “sharing” of certain personal information
You have a right to opt out from future “sales” or “sharing” of personal information, each as defined in the CCPA. CCPA requires us to describe the categories of personal information we sell to or share with third parties and how to opt out of future sales or sharing. The CCPA defines personal information to include internet or other electronic network activity information which includes identifiers, such as IP addresses, cookie IDs, and mobile IDs. The law also defines a “sale” or “share” broadly to include simply making data available to third parties in some cases.
We do not knowingly sell or share the personal data of minors under 16 years of age.
Right to know or request categories of personal information
You have a right to request that we provide you details about the personal information we have collected about you. You also have a right to request additional data about our collection, use, disclosure, or sale of personal information, such as a list of the categories of personal information collected about you, and other related information for example the source of the information, categories of information shared or sold to third parties, and the purpose for sharing.
Right to request correction
You have a right to request correction of inaccurate personal information.
Right to request deletion
You also have a right to request that we delete personal information under certain circumstances, subject to certain exceptions. For example, some information such as your purchase history and invoices, must be retained for tax and other business purposes.
Right to limit use and disclosure of sensitive personal information
You have a right to limit our use and disclosure of sensitive personal information for any purposes other than to provide the services or goods you request or as otherwise permitted by law.
Note that we do not use or disclose sensitive personal information for any such additional purposes.
Right to designate an authorized agent
You may designate an authorized agent to exercise some of your rights as further described below under “How to exercise your privacy rights at Adobe.”.
Right against discrimination
You have a right to not be discriminated against for exercising your rights set out in the CCPA.
Right to notice
You have a right to receive notice of our practices at or before collection of personal data.
If you wish to exercise one or more of these rights, please review the “Your privacy rights” section.
Consumer request metrics for calendar year 2024
Adobe believes transparency is important in maintaining a trusted relationship with our consumers. To that end, Adobe further enhances our transparency with respect to the choices our consumers make regarding personal information. In this privacy transparency disclosure, we are providing metrics on certain requests we received from consumers across the United States during the 2024 calendar year, in compliance with the California Consumer Privacy Act.
Number received
Number complied with in whole or in part
Number denied
Median number of days to respond
Requests to know
66
66
0
28
Requests to delete
253,368
253,368
0
28
Requests to opt-out
18,494
18,494
0
28
Adobe may offer financial incentives like rewards or premium services for personal information
We may offer you financial incentives in exchange for your personal information. For example, we may offer a rewards program or provide a premium service to you in exchange for the opportunity to process your personal information to help us improve our products or services, receive marketing communications, discounts, or other incentives. Where we offer these programs, your participation is optional.
If you choose to participate, your participation will be subject to any applicable terms, and you may withdraw at any time. We do not assign a monetary value to the personal information that we collect and process in connection with these programs and services. We do receive value in the form of user loyalty and increased purchase engagement. In determining the ultimate value to Adobe, we may also consider expenses related to providing the rewards program or premium service and benefits offered. This value will vary by program and user and depend on which rewards program or premium service is used.
Additional California Disclosures
Under California’s “Shine the Light” law, California customers who provided personal information to us may request information about whether we have disclosed personal information to any third parties for their direct marketing purposes. We comply with this law by offering you choices about our disclosure of personal data information to third parties. You can make or change your choices on the Your Privacy Choices page.
You may request further information about our compliance with this law by emailing Privacy@adobe.com. Please note we are required to respond to one request per customer per year and we only respond to requests sent to this email address.
California residents under the age of 18 who are registered users of online sites, services, or applications have a right under California Business and Professions Code section 22581 to remove, or request and obtain removal of, content or information they have publicly posted. To remove content or information you have publicly posted, you can sign-in to the Adobe product or service where you store your content and delete it directly there. Alternatively, to request that we remove such content or information such as posts on Adobe discussion forums or blogs, please send a detailed description of the specific content or information you wish to have removed via the Adobe Privacy form or via email to DPO@adobe.com. Please be aware that your request does not guarantee complete or comprehensive removal of content or information posted online and that the law may not permit or require removal in certain circumstances.
Privacy Rights Outside the United States
What rights do I have regarding my data outside the United States?
Depending on where you are located, you may have certain rights relating to the personal data we hold about you.
Your privacy rights under applicable local data protection laws
This includes, subject to local data protection laws, the right to ask us for a copy of your personal data; to correct, delete or restrict (stop any active) processing of your personal data, and to ask us to share your data. In addition, you can object to the processing of your personal data in some circumstances (such as where we are using the data for direct marketing).
Filing a complaint with a supervisory authority
You also have the right to lodge a complaint with a supervisory authority. You may file a complaint in the country where you reside, or where you work or where you believe is relevant. There are multiple different authorities depending on your location in the EEA or internationally. You may also have the right to lodge a complaint with Adobe Ireland's lead supervisory authority, the Irish Data Protection Commission. We encourage you to first contact us with any questions or concerns.
If you are a resident of the United Kingdom, you have the right to raise a data protection complaint directly with Adobe. You can do this by contacting us using the privacy enquiry form or by emailing our Data Protection Officer at DPO@adobe.com. We will acknowledge your complaint within 30 days of receipt and will investigate it without undue delay, keeping you informed of progress and notifying you of the outcome. If you remain dissatisfied with Adobe's response, you may then escalate your complaint to the Information Commissioner's Office (ICO), the UK supervisory authority for data protection (ico.org.uk).
How to exercise your privacy rights at Adobe
To exercise any of these rights (including deleting your Adobe ID account), you can contact our Data Protection Officer at DPO@adobe.com, or submit a request via the privacy inquiry form.
Many of our products and services allow you to update your personal data by accessing the "my account," "my profile," or a similar feature of the service you are using. For instance, you can delete files or photos you have stored in our products and services by logging in and using the deletion options.
You can also exercise these rights by adjusting your privacy settings and preferences in Your Privacy Choices page, within your product or service settings, or by submitting your request via our privacy inquiry form.
To opt out from sales of personal data for purposes of targeted advertising or the sharing and selling of cross contextual selling as part of targeted advertising you can:
- Opt-out of the sale or sharing of customer record information for cross-contextual behavioral advertising and partner marketing.
How to exercise your privacy rights at Adobe
To exercise any of these rights (including deleting your Adobe ID account), you can contact our Data Protection Officer at DPO@adobe.com, or submit a request via the privacy inquiry form.
Many of our products and services allow you to update your personal data by accessing the "my account," "my profile," or a similar feature of the service you are using. For instance, you can delete files or photos you have stored in our products and services by logging in and using the deletion options.
You can also exercise these rights by adjusting your privacy settings and preferences in Your Privacy Choices page, within your product or service settings, or by submitting your request via our privacy inquiry form.
To opt out from sales of personal data for purposes of targeted advertising or the sharing and selling of cross contextual selling as part of targeted advertising you can:
- Review your preferences and opt out of advertising cookies and other technologies used for browser based cross-contextual behavioral advertising. Note that you will need to opt out from each browser on each device that you use to access our websites and apps.
- Opt out of the sale or sharing of customer record information for cross context behavioral advertising and partner marketing on this form
Adobe websites recognize the GPC available in some web browsers. If your browser is configured to send this signal, Adobe will opt you out of Adobe’s use of targeted advertising cookies on that browser.
You can learn more about Adobe’s advertising practices by visiting privacy choices.
Exercising these choices will not stop all interest-based advertising, such as contextual-based ads.
If your state or region permits you to designate an authorized agent to exercise some or all of your rights the authorized agent must follow the same authentication procedures that are required if you exercise your rights without using an agent. This is necessary to help protect the security of your personal information. Adobe will verify requests directly with you even when made through an authorized agent to help ensure the safety of your account and to comply with our policies and procedures.
Residents in certain jurisdictions may have the right to appeal Adobe’s decision with respect to your privacy rights request by submitting your appeal via our privacy inquiry form or by emailing DPO@adobe.com.
Depending on the applicable local data protection law, these rights may be limited or subject to exceptions. For example, if fulfilling your request would reveal personal data about another person, or if you ask us to delete personal data which we are required by law to keep or which we need to defend claims against us.
Adobe typically does not charge for exercising privacy rights described in this Privacy Notice. We may, however, limit the number of requests you can make, or charge reasonable fees as legally allowed. For instance, we may charge a fee when requests are excessive or repetitive, or when they require extensive processing, resources, time, or effort, or when requests are not reasonable or made for a legitimate purpose.
If you have any questions about your privacy rights, your privacy options, or our Location Specific Privacy Notice, please reach out to us using one of the methods described in the “Who can I contact with questions or concerns?” section of our Privacy Policy.
