Supporting California Consumer Privacy Rights
CCPA gives consumers new rights and additional controls over personal information that businesses may collect and use about the consumer. Among these, California consumers have new access and delete rights as well as new rights to opt out of the sharing or “selling” of personal information with third parties for their own use.
Adobe’s Privacy Service
Adobe’s Privacy Service provides you with tools and technology to help you manage individual rights requests that you may need to fulfill, including access and delete capabilities for your verified consumers.
“Do Not Sell” Support
CCPA has a broad definition of sale that may cover certain transfers of personal information that are possible using Adobe Experience Cloud solutions. Where customers determine that their use cases may be considered a “sale,” we offer opt-out technologies to limit such transfers. (See applicable product documentation for more details.) In addition, we collaborate with the broader industry to help address emerging ad tech technology, governance and best practices developed by DAA, NAI and IAB.