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Transform content creation across the enterprise with generative AI.

Keep up with the skyrocketing demand for content and campaigns that wow customers and drive business results. Explore Adobe’s world-class creative software and Adobe Firefly generative AI.

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Explore Adobe’s creative solutions for the modern enterprise.

Unleash creativity, produce more in less time and maintain brand consistency across teams and channels.

Supercharge creative teams with Adobe Creative Cloud.

With Firefly built into Creative Cloud apps, creative teams can generate more ideas faster and boost speed to market while maintaining creative control. And with new generative AI innovations, they can seamlessly place brand images in consistent scenes and campaign styles using capabilities like Structure Reference, Object Composites and Style Kits.

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A grey handbag composited into a scene with pastel-coloured planets. Beside it are the original image of the handbag on a tabletop, a text prompt bar with the words “Fantasy surreal landscape” and a button with the word “Generate.”
A grid of four ads in different sizes showing an orange Dryp energy drink bottle against four different backgrounds. The backgrounds include one with orange bokeh effects and an orange reflection on water, one with blue bokeh effects on shimmering water, one with blurred city lights and one with red bokeh effects. The text at the bottom of the ad says “Get. Drink. Go. Dryp.”

Scale production of asset variations with Firefly Services.

Automate production of high-quality variations for different audiences, channels and markets with Firefly Services — a set of Firefly and Creative Cloud APIs. Further scale brand-specific content with Customised Models trained on your style, images and products. Easily refine these assets in Creative Cloud and Adobe Express.

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Empower marketers to create on-brand content with Adobe Express.

Enable Marketing and other teams to create standout content that’s safe for business, including images, videos, animations and presentations. Teams can easily remix, resize and localise production-ready assets to meet their needs using generative AI features powered by Firefly. Locked templates with guardrails and brand kits keep everything consistent and Creative Cloud integrations streamline collaboration.

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A collage of images in different sizes. The largest image shows the layout of a product newsletter containing text and images promoting cleaning products. The layout is surrounded by its design components, including a black-and-white geometric logo, a green image of a cleaning product dispenser bottle, a lemon icon with a “H” in the middle, typography elements and blue colour swatches. The collage also includes a generative AI text prompt bar that contains the words “Product newsletter,” a “Resize” icon and an image of a reviewer next to the words “Looks good, approved!”

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See it in action.

https://main--cc--adobecom.hlx.page/cc-shared/fragments/modals/videos/business/enterprise/uc3#uc3 | A video thumbnail image showing the Adobe Photoshop UI with four images on a canvas. The images show different visual backgrounds, including a blue ripple effect, shimmering blue water, splashing purple liquid and purple bubbles. All images have a “Lorem Ipsum” label at bottom. | :play:
Firefly Services
https://main--cc--adobecom.hlx.page/cc-shared/fragments/modals/videos/business/enterprise/uc5#uc5 | A video thumbnail image showing the Adobe Express UI with an image of a purple Dryp energy drink bottle against a background of purple liquid swirls. To the left of the canvas the Brands & Libraries tab is open in the Replace menu and there are four additional Dryp bottle graphics in different colours. | :play:
Customised Models
https://main--cc--adobecom.hlx.page/cc-shared/fragments/modals/videos/business/enterprise/uc2#uc2 | A video thumbnail image showing the Adobe Express UI. The canvas shows an image of an orange Dryp energy drink bottle on a background with multi-coloured bokeh effects and the words "Grab. Drink. Go." To the right of the canvas is a window with a folder labelled Dryp International Campaign that displays the same image in different sizes. | :play:
Adobe Express brand templates and Style Kits
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Adobe’s creative solutions for the enterprise are part of Adobe GenStudio.

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Expert insights.

Adobe in Fast Company

From Playground to Production: How to Jump-start your Content Transformation with Generative AI

by Kenneth Reisman

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BCG and Adobe

How GenAI is Shaping the Future of Creativity in Marketing

by Matthew Kropp, Alex Baxter, Rob Fagnani and Kenneth Reisman

Read now

IDC

Beyond Human Limits: The future of Creative Content with GenAI Inside

by Marci Maddox

Read now

Adobe

Navigating the Age of Content Abundance: The Future of Marketing with GenAI

Read now

Customer stories

  1. IBM
  2. dentsu
  3. Mattel
  4. IPG
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The IBM logo, with the letters I, B and M in white horizontal stripes.

See how IBM is reimagining content creation and digital marketing with Firefly.

In addition to boosting engagement 26x with AI-generated social assets, the company has streamlined workflows to help creatives and marketers spend more time on higher value work.

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Discover how dentsu has achieved 70% faster time to market with Adobe Express.

Discover how the global agency empowers marketers across 145 markets to consistently create standout on-brand content with Adobe Express.

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See how Mattel revolutionised packaging design with Firefly.

The global toymaker uses generative AI to ideate, iterate and develop high-quality packaging concepts faster than ever, reducing mockup material costs to virtually zero.

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IPG Health’s Studio Rx supercharges production with Firefly and Customised Models.

Find out how the global production company executed a complete digital rebranding in a matter of weeks — all while maintaining creative control and the highest quality standards.

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What analysts are saying.

“This isn’t a play with it for six months and then we’ll figure it out…. The fact that many of Adobe’s tools are generally available is helpful for enterprises hesitant to use new digital experience tools for fea that they are not security or privacy-ready.”

Liz Miller, March 2024, Constellation Research

“Adobe has been incredibly successful thus far. It very much painted a vision for the future with developing a commercially viable service for generative AI.”

Jay Pattisall, March 2024, Forrester Research

Let’s talk about how you can transform content creation with Adobe.

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