Firefly is the new family of creative generative AI models powering Adobe products. Firefly offers new ways to ideate, create, and communicate while significantly improving creative workflows. It’s the natural extension of the technology Adobe has produced over the past 40 years, driven by the belief that people should be empowered to bring their ideas into the world precisely as they imagine them.

As part of Adobe’s effort to design Firefly to be commercially safe, we’re training our initial commercial Firefly model on licensed content, such as Adobe Stock, and public domain content where copyright has expired. Additionally, as a founding collaborator of the Content Authenticity Initiative (CAI), Adobe is setting the industry standard for responsible generative AI. The CAI is a community of media and tech companies, NGOs, academics, and others working to promote adoption of an open industry standard for content authenticity and provenance.

This is in conjunction with the Coalition for Content Provenance and Authenticity (C2PA), which has developed an open technical standard providing publishers, creators, and consumers the ability to understand the origin of different types of media, including the ability to add a Content Credential that allows creators to indicate that generative AI was used. Find out more about content credentials.

The current Firefly generative AI models were trained on licensed content, such as Adobe Stock, along with public domain content where copyright has expired.

Adobe has recently announced Custom Models, which are ways for creators to be able to train the models with their own assets so they can generate content that matches their unique style, branding, and design language without the influence of other creators’ content.

Adobe will continue to listen to and work with the creative community to address future developments to the Firefly training models.

No. We do not train our Firefly generative AI models on any Creative Cloud or Adobe Experience Cloud subscribers’ personal content.

We’re continually working on bringing Firefly into Creative Cloud, Experience Cloud, and Adobe Document Cloud. Features powered by Firefly can currently be found inside Adobe Express, Photoshop, Illustrator, Adobe Stock, and firefly.adobe.com.

Using your Adobe ID or federated ID, you can access the Firefly web app to experiment with all the different available capabilities.

For features without the beta label, you can use outputs generated from Firefly in your commercial projects. For features that are in beta, you can use the outputs generated from Firefly for your commercial projects unless explicitly stated otherwise in the product.

As with the use of all Creative Cloud products and services, Firefly outputs cannot be used in an illegal manner (including to infringe or violate the rights of others) or in connection with creating, training, or otherwise improving AI/ML models. Learn more

Yes, if the organization has purchased the appropriate entitlement (which will require a new contracting event), subject to the applicable terms, conditions, and exclusions. Learn more

Enterprise customers may purchase an entitlement that comes with contractual IP indemnification for select Firefly outputs through the Adobe Express and Firefly site license, or through certain Creative Cloud for enterprise plans. Contact us to learn more.

This will depend on the laws of your local jurisdiction. If you’re interested in learning more about this issue, check out this Copyright Alliance blog post by Adobe’s lead copyright attorney.

Check out the Firefly web page.