Outdoor banner ideas for UK small businesses.
Outdoor advertising banners are a great way for small businesses to get their message across. Banners can be used for events and on-street marketing to:
- Increase brand awareness
- Launch a rebrand
- Promote an event
- Advertise a product
- Raise awareness for a fundraiser or community project.
Creating an outdoor advertising banner is easy with our business banner templates. We’ve included a few examples below to help get your ideas flowing.
Food festivals.
If you’re a food vendor at a local festival, outdoor banners are an excellent way to showcase your menu.
Bold typography, exciting colours, puns and mouth-watering imagery are key to attracting customers. That, and the subtle art of wafting the tasty smell of food in their direction.
Summer fête.
From village fêtes to school fundraisers, banners can help point visitors towards your event. Get permission to put up outdoor banners around the local area. Key locations may include main thoroughfares in the town, outside the venue entrance, and anywhere your target audience is likely to see it.
A great banner can raise awareness for your event and help make it more successful. For fun fairs and summer fêtes, you can afford to be more playful in your design. Just make sure it’s readable and includes all the essential information about the day. So, don’t forget to add outdoor banners to your festival marketing checklist.
Arts markets.
If you own a small art or retail business, creating a sturdy banner for outdoor art markets can help to promote your products. Pop-up stalls look fantastic when you incorporate banners into tablecloths and canopy tents. Promote your business name or logo, lay out the goods and capture people’s interest.
Your banner doesn’t have to be just your business name, either. Play around with creative design assets and iconography that are relevant to your brand. You can even include a QR code that invites customers to follow your website and social pages.
Outside your shop.
Some of the most effective ideas are the most obvious. Banners are a great way to attract customers to your shop window. Picture a billboard. Your banner has a similar purpose – drawing interest from afar and being easy to understand at a glance.
Banners outside your shop can leave a lasting impression on potential customers, so it’s important to get it right. Call attention to things like:
- Special offers and promotions
- Unique and bestselling items
- Reviews and accolades
- Your business heritage.
Outdoor banners are the perfect way to draw attention to seasonal promotions and sales, too. Hang your banner in high-traffic areas and point customers in the direction of your business. You could literally use a giant arrow if your shop isn’t far away. Or simply include the address of your shop or event venue.
Seasonal promotions also give you the opportunity to experiment with new designs. Think spring social banners designed with florals and pastels. Summer sales decorated with beach balls, ice cream and chilled drinks. You get the idea.