Adobe license management, discounts | Adobe Buying Programs

Purchase, manage and deploy Adobe products throughout your organization — at your convenience, on your budget.

Subscription and term buying programs

Adobe VIP Marketplace and Value Incentive Plan (VIP)

Adobe subscription buying programs offer simple and secure management capabilities, flexible terms, and volume discounts that increase as you make additional purchases. VIP Marketplace adds the reliability of automatic annual renewals and the convenience of consolidating your software purchasing in your reseller’s online marketplace.

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Enterprise Term License Agreement (ETLA)

An ETLA is ideal for larger deployments across centralized organizations. Get cloud and desktop offerings and budget predictability over a three-year term, with one annual payment due on the same date each year.

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Find the best program for your organization.

VIP Marketplace	Value Incentive Plan (VIP)	Enterprise Term License Agreement (ETLA)
Subscription	Subscription	Term
Availability: Worldwide, excluding China Commercial customers only*	Availability: Worldwide Commercial, government, and education customers	Availability: Worldwide Commercial, government, and education customers
Products: Creative Cloud for teams and enterprise, Adobe Acrobat DC, Adobe Acrobat Sign, Adobe Stock, and other desktop products	Products: Creative Cloud for teams and enterprise, Adobe Acrobat DC, Adobe Acrobat Sign, Adobe Stock, and other desktop products	Products: Creative Cloud for enterprise, Adobe Document Cloud, Adobe Acrobat Sign, Adobe Stock, and other desktop products
Length of term: 1–3 years	Length of term: 1–3 years	Length of term: 3 years
Volume discount: Available	Volume discount: Available	Volume discount: Customized based on negotiated agreement
Renewals: Auto-renewal unless opted out	Renewals: Annual renewal order	Renewals: Annual renewal and true-up order
Purchasing: Consolidate software purchases in your reseller’s online marketplace	Purchasing: Contact your Adobe Account Manager or Adobe Authorized Reseller	Purchasing: Contact your Adobe Account Manager or Adobe Authorized Reseller
VIP Marketplace Program Guide	VIP Program Guide	ETLA Overview

* Availability in China and for government and education customers coming soon

We have programs for every industry.

Education

Maximize tech funding while meeting the needs of educators and students.

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Government

Get the most out of your agency’s software budget and meet constituent needs.

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Enterprise

Customize a plan for apps, services and storage offerings per user or group.

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Make the most of your nonprofit organization’s budget through VIP and TLP. Learn more ›

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Find out how Adobe Buying Programs can help your organization.