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GENERATIVE AI FOR THE ENTERPRISE
Drive business results with Firefly generative AI.
A comprehensive AI platform for content creation, Firefly is designed to be safe for commercial use, scalable across teams and customisable to your brand.
Generative AI embedded in key tools and workflows.
With the breadth of generative AI capabilities integrated into the tools creatives and marketers use every day, they can ideate and work more quickly as they create images, vectors and more.
APIs that make it easy to scale and automate production.
Replace manual and repetitive tasks to create hundreds of asset variations faster than ever. Automate, personalise and localise variations at scale with Firefly Services including APIs for Firefly and Creative Cloud.
Customised Models and Style Kits to keep everything on brand.
Generate on-brand imagery by training a customised Firefly model with your own styles and subjects. Maintain consistency and scale content creation across teams by building, saving and sharing styles, campaigns, text prompts and more with Style Kits.
Responsibly designed to be safe for commercial use.
Create with confidence knowing that our Firefly generative AI models were trained on licensed content, such as Adobe Stock and public domain content where copyright has expired. We won't train our foundational Firefly models with your Customised Model training data. Customers on qualifying plans are eligible for IP indemnification for generated imagery (terms apply).
See it in action.
- IBM
- Mattel
- IPG
See how IBM is reimagining content creation and digital marketing with Firefly.
In addition to boosting engagement 26x with AI-generated social assets, the company has streamlined workflows to help creatives and marketers spend more time on higher value work.
See how Mattel revolutionised packaging design with Firefly.
The global toymaker uses generative AI to ideate, iterate and develop high-quality packaging concepts faster than ever, reducing mockup material costs to virtually zero.
IPG Health’s Studio Rx supercharges production with Firefly and Customised Models.
Find out how the global production company executed a complete digital rebranding in a matter of weeks — all while maintaining creative control and the highest quality standards.
What analysts are saying.
“This isn’t a play with it for six months and then we’ll figure it out…. The fact that many of Adobe’s tools are generally available is helpful for enterprises hesitant to use new digital experience tools for fea that they are not security or privacy-ready.”
Liz Miller, March 2024, Constellation Research
“Adobe has been incredibly successful thus far. It very much painted a vision for the future with developing a commercially viable service for generative AI.”
Jay Pattisall, March 2024, Forrester Research
“As Adobe’s Firefly product is coming up on its one-year anniversary on 21 March without any major issues around the generation of inappropriate, biased or misleading imagery, it illustrates the value in doing the hard work around image assessment and training can help to deliver a product that can be trusted for use in commercial situations, including marketing and e-commerce workflows. Further, by incorporating Firefly technology across its portfolio of products, Adobe is standing behind the technology as a trusted, enterprise-grade service.”
Ensuring Generative AI-Driven Image Generation Is Enterprise-Grade — Keith Kirkpatrick, Futurum (February 2024)
Let’s talk about how you can transform content creation with Adobe.
Questions? We have answers.
As part of Adobe’s effort to design Firefly to be commercially safe, we’re training our initial commercial Firefly model on licensed content, such as Adobe Stock and public domain content where copyright has expired. Additionally, as a founding collaborator of the Content Authenticity Initiative (CAI), Adobe is setting the industry standard for responsible generative AI. The CAI is a community of media and tech companies, NGOs, academics and others working to promote adoption of an open industry standard for content authenticity and provenance.
This is in conjunction with the Coalition for Content Provenance and Authenticity (C2PA), which has developed an open technical standard providing publishers, creators and consumers the ability to understand the origin of different types of media, including the ability to add a Content Credential that allows creators to indicate that generative AI was used. Find out more about content credentials.
The current Firefly generative AI models were trained on licensed content, such as Adobe Stock, along with public domain content where copyright has expired.
Adobe has recently announced Customised Models, which are ways for creators to be able to train the models with their own assets so they can generate content that matches their unique style, branding and design language without the influence of other creators’ content.
Adobe will continue to listen to and work with the creative community to address future developments to the Firefly training models.
For features without the beta label, you can use outputs generated from Firefly in your commercial projects. For features that are in beta, you can use the outputs generated from Firefly for your commercial projects unless explicitly stated otherwise in the product.
As with the use of all Creative Cloud products and services, Firefly outputs cannot be used in an illegal manner (including to infringe or violate the rights of others) or in connection with creating, training or otherwise improving AI/ML models. Learn more