7. Measure and analyze your results
In the second step, we discussed setting brand marketing goals and identifying concrete KPIs to measure those initiatives. Now that your brand marketing strategy is in place, it’s time to check if it’s working by revisiting those KPIs.
This allows you to determine whether your efforts are working. You want to lean into successful brand marketing tactics. Alternatively, if you aren’t getting the desired results, it might be time to pivot and try another brand marketing campaign.
How you measure and analyze the results depends on the KPI you’ve set.
Say you’d like to raise brand awareness. Then, you would want to track the number of mentions your brand gets on social media platforms like Instagram. Third-party technologies like Social Mention let you automatically monitor this. Alternatively, if you want to increase traffic to your website, you can track that internally.
Brand marketing examples
When a certain image or feeling pops into your mind when you think of a specific brand, that demonstrates the success of that company’s brand marketing efforts. In this section, we’ll delve into three exceptional brands that have mastered the art of captivating audiences, leaving a lasting impression with their innovative approaches and digital marketing campaigns.
Let's explore how Nike, Apple, and Dollar Shave Club have redefined the content marketing game through exceptional brand management, making their mark in the hearts of consumers worldwide.
Nike – Just Do It
When it comes to marketing brilliance, Nike stands tall as a true pioneer. Their "Just Do It" campaign, launched in 1988, remains one of the most iconic and enduring taglines in advertising history.
Nike's marketing success lies in its ability to connect emotionally with its audience, inspiring people to break barriers, overcome challenges, and embrace their inner athlete.
The brand's powerful and diverse storytelling, featuring sports legends and everyday heroes, not only boosts product sales but also cements Nike as a lifestyle brand and a symbol of empowerment.
Apple – Think Different
Apple's product marketing strategy has consistently been a game-changer in the tech industry. Their "Think Different" campaign in the late 1990s redefined how a brand communicates its identity.
By focusing on the idea of challenging the status quo and celebrating those who dare to be different, Apple tapped into the aspirations and values of its target audience.
The sleek and minimalist design of their products, coupled with emotional advertising that tugs at heartstrings, has created unparalleled brand loyalty among Apple enthusiasts worldwide.
Dollar Shave Club – Shaving Reimagined
Dollar Shave Club disrupted the shaving industry with a marketing strategy that was both humorous and substantial. Their viral launch video in 2012, featuring the company's charismatic founder delivering a witty and irreverent pitch, instantly grabbed attention and resonated with men tired of paying exorbitant prices for razors.
By staying true to their original brand story and utilizing social media and YouTube to maximum effect, the brand quickly gained a massive following and a loyal customer base. Dollar Shave Club's marketing success lies in its ability to infuse fun into an otherwise mundane product, making shaving an enjoyable experience while offering convenience and value for their customers’ money. Dollar Shave Club’s brand marketing strategy proves that you don’t need a shiny new concept to find success.
Each of these brands showcases how a creative, authentic, and customer-centric approach to marketing can elevate a company's status and build an enduring connection with consumers. You don’t have to constantly push out new products to stay relevant — excellent brand management and a strong brand marketing strategy can take your business to the next level.
Make branded content that stands out
Your brand identity is important, but it's not enough to stand out in today's crowded marketplace. You need to build brand equity and create branded content that really captures people's attention.
Adobe Express makes it easy to create stunning, professional-looking content that will help you connect with your audience. With a variety of templates and tools, you can create content that's tailored to your brand and your audience's needs.
So what are you waiting for? Start creating branded content that stands out with Adobe Express today.