When designing a new project — whether a logo, flyer, social media graphic, or marketing assets — choosing quality color combinations and staying on top of current color trends can make or break your creations. As a designer, it is your job to ensure your product is well-received and successful, and that process often starts with the color pairings you choose. But how do you choose the right colors? Color, and the emotions they evoke, help us to gain an understanding of what we’re feeling based on whatever we’re looking at. That is why choosing the correct color palette for your project is an essential step in making any design successful.
Before getting color inspiration from our list of 101 eye-catching color combinations, it’s important to first give a little background on basic color theory. Color theory is most simply defined as how specific color combinations make us feel — think color psychology. Remember the color wheel you learned about in elementary school? We’re taking it back to the basics and using that same color wheel to explain fundamental aspects of color theory by demonstrating some essential color combinations you should know.