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Trusted by the world’s leading brands.

Explore Adobe’s creative solutions for the modern enterprise.

Unleash creativity, produce more in less time, and maintain brand consistency across teams and channels.

Supercharge creative teams with Adobe Creative Cloud.

With Firefly built into Creative Cloud apps, creative teams can generate more ideas faster and boost speed to market while maintaining creative control. And with new generative AI innovations, they can seamlessly place brand images in consistent scenes and campaign styles using capabilities like Structure Reference, Object Composites, and Style Kits.

A gray handbag composited into a scene with pastel-colored planets. Beside it are the original image of the handbag on a tabletop, a text prompt bar with the words “Fantasy surreal landscape,” and a button with the word “Generate.”
A grid of four ads in different sizes showing an orange Dryp energy drink bottle against four different backgrounds. The backgrounds include one with orange bokeh effects and an orange reflection on water, one with blue bokeh effects on shimmering water, one with blurred city lights, and one with red bokeh effects. The text at the bottom of the ad says “Get. Drink. Go. Dryp.”

Scale production of asset variations with Firefly Services.

Automate production of high-quality variations for different audiences, channels, and markets with Firefly Services — a set of Firefly and Creative Cloud APIs. Further scale brand-specific content with Custom Models trained on your style, images, and products. Easily refine these assets in Creative Cloud and Adobe Express.

Empower marketers to create on-brand content with Adobe Express.

Enable Marketing and other teams to create standout content that’s safe for business, including images, videos, animations, and presentations. Teams can easily remix, resize, and localize production-ready assets to meet their needs using generative AI features powered by Firefly. Locked templates with guardrails and brand kits keep everything consistent, and Creative Cloud integrations streamline collaboration.

A collage of images in different sizes. The largest image shows the layout of a product newsletter containing text and images promoting cleaning products. The layout is surrounded by its design components, including a black-and-white geometric logo, a green image of a cleaning product dispenser bottle, a lemon icon with a “H” in the middle, typography elements, and blue color swatches. The collage also includes a generative AI text prompt bar that contains the words “Product newsletter,” a “Resize” icon, and an image of a reviewer next to the words “Looks good, approved!”

Discover the Firefly difference.

As the creative technology leader, Adobe is the partner you can trust to help you accelerate ideation and scale content production across your enterprise with generative AI. See the advantages of putting Firefly at the heart of your content workflows. Learn more about Firefly for the enterprise.

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Depth and breadth of high-quality AI models
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Integrated into your content workflows
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Developed responsibly and designed to be commercially safe
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Customizable to fit your brand

See it in action.

Firefly Services
Custom Models
Adobe Express brand templates and Style Kits

Adobe’s creative solutions for the enterprise are part of Adobe GenStudio.

Learn more

Expert insights

Adobe in Fast Company

From Playground to Production: How to Jump-start your Content Transformation with Generative AI

by Kenneth Reisman

BCG and Adobe

How GenAI is Shaping the Future of Creativity in Marketing

by Matthew Kropp, Alex Baxter, Rob Fagnani, and Kenneth Reisman

IDC

Beyond Human Limits: The future of Creative Content with GenAI Inside

by Marci Maddox

Adobe

Navigating the Age of Content Abundance: The Future of Marketing with GenAI

What analysts are saying.

“This isn’t a play with it for six months and then we’ll figure it out…. The fact that many of Adobe’s tools are generally available is helpful for enterprises hesitant to use new digital experience tools for fea that they are not security or privacy-ready.”

Liz Miller, March 2024, Constellation Research

“Adobe has been incredibly successful thus far. It very much painted a vision for the future with developing a commercially viable service for generative AI.”

Jay Pattisall, March 2024, Forrester Research

Let’s talk about how you can transform content creation with Adobe.

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