Answer 4 questions across 4 different areas to work out your audience maturity level…
Strategy & Governance
What your teams focus on, how they collaborate and optimise the platform
CX & Personalisation
How you optimise journeys and maximise relevance to drive purchases
Data & Analytics
How you use information to generate insights and optimise interaction
Technology
How well your setup is customised, integrated, and automated
Find your organisation’s type
The technician
Ready to move on from the ‘nuts and bolts’ of CX and factor in personalisation for smoother outcomes.
The engineer
Looking to take personalisation further, beyond initial successes that have become industry norms.
The architect
Master of the big picture, keen to make personalisation work at every level of customer interaction.