Identifies impactful customer touch points.
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Adobe Analytics
Adobe empowers marketing, product and business teams with insights to understand their customers and the journeys they take across channels, products, content and services. Our advanced analytics solution was purpose-built to let your teams deliver and evaluate exceptional customer experiences — faster.
Adobe uniquely brings together the entire data-to-insights-to-action workflow with a centralised system for data collection, processing, analysis, reporting and output. This gives teams across your organisation a deep understanding of their business, empowering them to make better decisions more quickly.
Adobe Customer Journey Analytics instantly delivers the most accessible and relevant first-party customer insights — connecting customer identity and interactions from across channels, devices and time — so you can easily explore the complete customer journey and make more informed business decisions.
From digital data collection and relational clickstream processing to in-depth analysis and reporting, Digital Analytics for Web and Mobile helps you to understand visitor engagement across your digital properties — making it possible to optimise digital marketing strategies, improve user experience and drive business growth.
Discover and act on meaningful product and user insights through purpose-built analyses. Understand user preferences, identify friction in the user and product journey and get insights to optimise the user experience across channels. Adobe Product Analytics helps teams make data-driven decisions that streamline product experiences and enhance user retention.
Adobe Content Analytics enables you to create more relevant and compelling content by measuring and visualising creative asset performance across channels. Identify content attributes and engagement patterns to quickly make data-driven content decisions that optimise websites, campaigns and ad delivery to improve engagement and ROI.
Forrester report
Learn how this Adobe solution delivered a 431% return on investment.