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Explore our analytics features and capabilities.

Adobe uniquely brings together the entire data-to-insights-to-action workflow with a centralised system for data collection, processing, analysis, reporting and output. This gives teams across your organisation a deep understanding of their business, empowering them to make better decisions more quickly.

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Insights into every customer and journey.

Adobe Customer Journey Analytics instantly delivers the most accessible and relevant first-party customer insights — connecting customer identity and interactions from across channels, devices and time — so you can easily explore the complete customer journey and make more informed business decisions.

  • Gain a deeper understanding of your business with first-party, customer-level data analysis.
  • Get modern, flexible data frameworks to ingest, process and correlate all customer data types to enable advanced analytic capabilities that can deliver insights within seconds.
  • Visualise the complete customer journey across digital and off-line channels for a more cohesive view of the customer.
  • Use generative AI tools to accelerate everyday tasks for analysis and optimisation across billions of data points.
Forrester report preview

Forrester report

The Total Economic Impact™ of Adobe Real-Time Customer Data Platform, Journey Optimizer and Customer Journey Analytics.

Learn how this Adobe solution delivered a 431% return on investment.

Driving results for some of the world’s biggest companies.

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Identifies impactful customer touch points.

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Continuous web optimisation, backed by data.

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90% reduction in data latency.

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"With a 360-degree view of client interactions with Customer Journey Analytics, account teams can piece together all information to identify potential decision makers or uncover areas of interest — all without needing intensive support from analysts. By collating this information, account teams can avoid a great deal of time-consuming analysis and immediately start having more meaningful conversations with clients."

Learn more about Adobe Analytics.