Welcome to Generation AI.

All the power of generative AI. All your favourite Adobe tools. A new era of creativity and productivity is here.

Welcome to Generation AI.

All the power of generative AI. All your favourite Adobe tools. A new era of creativity and productivity is here.

Make meaningful experiences.

Generative AI frees us to create, explore and push boundaries like never before, saving time for what’s most meaningful. It’s the next step in the decade we’ve put into developing Adobe Sensei. Done right, it can amplify creativity and intelligence without replacing the beauty and power of the human imagination.

 

Here’s to Generation AI.

Meet Adobe Firefly.

Dream bigger, experiment and create an infinite range of images with Firefly generative AI. New in Creative Cloud, now available for commercial use.

Ask. Acrobat answers.

Ask your document questions, get one-click summaries and more. Meet AI Assistant. Try the new beta features.

Acrobat GenAI

Discover Adobe Sensei GenAI in Experience Cloud.

Higher project velocity. Simpler marketing processes. And so much more — all with Sensei GenAI as your copilot, now part of Adobe Experience Cloud.

Explore all things generative AI.

Watch the Adobe Summit opening keynote.

Learn more about experience-led growth with the latest innovations in generative AI for business.

Bringing generative AI into Adobe Creative Cloud.

Find out more from David Wadhwani, President, Digital Media Business at Adobe.

Responsible innovation in the age of generative AI.

Read the blog from Executive Vice President, General Counsel and Chief Trust Officer Dana Rao.

Introducing Firefly

David Wadhwani, President, Digital Media Business

How we trained the Firefly model

Ely Greenfield, Chief Technology Officer

What you can create now and next

David Wadhwani, President, Digital Media Business

Using Firefly content in your work

Ely Greenfield, Chief Technology Officer

Content credentials explained

Dana Rao, EVP, General Counsel and Chief Trust Officer

How Firefly will help creators

Brooke Hopper, Principal Designer

Focus on ethical development

Dana Rao, EVP, General Counsel and Chief Trust Officer

How we’ll compensate contributors

David Wadhwani, President, Digital Media Business

What we’re working on.

We’re actively researching new ways generative AI can help creators express their ideas.

PROGRESSIVE CONTROLLABLE IMAGE SYNTHESIS

Simple brushstrokes, amazing results.

Typical image editing requires a certain level of skill and even then, some amount of trial and error. Progressive controllable image synthesis explores how simple marks — like lines with a stylus — can pair with AI to produce the desired result in just a few brushstrokes.

CUSTOMISABLE DIFFUSION

Apply your unique style with AI.

In image generation, it can be challenging to achieve the precise visual aesthetic required for a project. With customisable diffusion, the creator can select what images inform the generative AI. This offers more creative control over individual images and a simpler way to apply creative choices across a body of work.

GENERATIVE IMAGE COMPOSITING

Natural-looking photo mixing.

Combining elements from two or more photos — also known as image compositing — is easy to do, but hard to get right. Creators can save time fixing colour, shading, perspective, shadows and more with generative image compositing. With help from AI, a process that used to take many steps is now simple and straightforward.

Questions? We have answers.

Have a question that’s not answered here?

Keep in touch to Generative-AI@adobe.com