3D packaging design with Adobe Substance 3D.

The sector of hard packaging and consumer goods has for some time used digital tools, in design visualisation as well as at the manufacturing stage. But as the software used to design the packaging evolves, 3D tools are making an appearance in the overall design process at earlier and earlier stages.

hyper-realistic 3D packaging design for Gleam

"The assets are completely on brand and they look hyper-realistic. Anybody who looked at them wouldn’t be able to tell that they weren’t just shot using traditional photography.”

— GAIL CUMMINGS, GLOBAL DIGITAL DESIGN LEAD, BEN & JERRY’S