Quickly experiment with colour using Generative Recolor.

Whether you’re creating product packaging, posters or artwork, Generative Recolor can help you view colour variants of your vector artwork faster. Type a text prompt like “strawberry fields,” “faded emerald” or “terracotta desert” and see customised colour schemes in seconds.

More inspiration, less work.

Explore a variety of colours, palettes and themes on your artwork without manual recoloring. See how other colour options look in seconds instead of hours.

Endless exploration.

Change colours again and again without losing your original. Try as many Generative Recolor experiments as you want before easily returning to your first version.

Unique versions for every venue.

Generate different colour combinations of any piece so the same design or art looks fresh everywhere you use it from social media to print and online.

Do you in any hue.

It’s your vision and your art. Generative Recolor just helps you to bring it to life faster. Experiment and explore with speed so you can create even more.

Learn more about Adobe Illustrator and Firefly.

Discover all you can do with Illustrator.


Create vector artwork, logos, packaging designs, web graphics and much more.

Learn more about Illustrator

Try Firefly on the web.


Explore generative AI right in your browser with Text to Image and Generative Fill models.


Explore Firefly

You May Also Like

Meet the complete logo design tool.

Develop your new favourite font design.

Create inspired, high-quality icons.

Create compelling infographic designs.