Explore the benefits of Experience Manager Sites.

We have raised the bar on what a CMS can do; Experience Manager Sites lets you address the core challenges of managing your digital properties.

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Increase the discoverability, traffic & conversion of your site.

Improved load times and responsiveness boost search rankings, traffic and conversion. Experience Manager Sites is the only CMS on the market with out-of-the-box capabilities to achieve maximum performance.

  • Dramatically improve Core Web Vitals and Google Lighthouse Scores.
  • Rank higher in SEO.
  • Deliver pages faster to reduce bounce rates and keep your customers engaged.

Helping global brands drive business impact with personalisation.

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Enriched every website experience.
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Created pages 96 times faster.
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Reduced time to update website content from days to minutes.
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High performance web copy and image generated by Adobe GenAI

Immersive experiences heightened with AI.

Adobe GenAI for Experience Manager Sites enables brands to create high performance experiences with both copy and image generation all within the editing interface. With generative AI, you can autonomously create content that is:

  • Brand aware - Create content that incorporates brand tone of voice, style guidelines and other specific requirements.
  • Personalised by audience - Leverage granular content performance insights to personalise for any persona across all channels.
  • Region specific - Go beyond translation and adapt your content based on regional preferences and behaviour patterns.
  • Continually optimised - Run experiments to determine which variations perform best and use insights to improve future AI-generated content.

Learn more about Experience Manager Sites.

Better together.

Connect Adobe products to create experiences that are right on time and just right for your customers.

Update assets

Experience Manager Sites + Adobe Experience Manager Assets

Update assets and digital content everywhere automatically, saving developers and marketers’ time.

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Edit product details

Experience Manager Sites + Adobe Commerce

Create immersive shopping experiences by enriching product pages with content and manage both content and commerce with a single integrated system.

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Purchase metrics

Experience Manager Sites + Adobe Analytics

Fuel content with real-time, omnichannel insights to optimise faster and make each customer interaction relevant.

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FAQs

What is content personalisation?
Content personalisation is a marketing strategy that uses data about consumers to individualise their experiences when they interact with your brand. It helps brand meet their customers' needs and drive engagement and sales.
What does Adobe Experience Manager Content Services do?

Adobe Experience Manager Content Services leverages traditional Experience Manager Pages to compose headless REST API endpoints and Experience Manager Components to define or reference the content to expose on these endpoints.

Experience Manager Content Services allows the same content abstractions used for authoring web pages in AEM Sites to define the content and schemas of these HTTP APIs. The use of Experience Manager Pages and Experience Manager Components empowers marketers to quickly compose and update flexible JSON APIs to power any application.

What is a headless CMS?
A headless CMS is a content management system (CMS) that lets you take content from the CMS and deliver it to any front end using any framework of choice. It separates content from the presentation layer (the head), creating blocks of content that can be delivered in a channel-neutral format to power any channel or experience. This means you can create content once and reuse it everywhere.
What does Adobe Experience Manager Sites Content as a Service include?
Content as a Service lets you use any of content in Experience Manager and deliver it to any channel. You can set the content for delivery to different types of devices with just a few keystrokes. And your developers don’t need deep knowledge of the Experience Manager repository structure.
What is Customer Experience (CX)?
Customer Experience (CX) is the overall perception a customer has of their interactions with a company or brand across all touchpoints and channels — before, during, and after a purchase or engagement. A positive customer experience can lead to increased loyalty, repeat business and positive word-of-mouth referrals or recommendations.