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Marketer with two web experiences for an A/B test and the results

ADOBE TARGET

Maximise customer conversions with engaging, personalised experiences.

Adobe Target optimises and personalises the most essential digital interactions, so you can improve the metrics that matter most — conversions, retention, revenue and more.

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Explore the features and capabilities of Adobe Target.

With customisable AI algorithms and powerful integrations with Adobe Experience Platform, Target optimises and personalises the most important digital interactions to deliver greater revenue impact.

  1. Personalised interactions
  2. Experimentation & optimisation
  3. Administration & control
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Recent customer activity data used to personalise a car offer email

Contextual and relevant interactions.

  • Get a decisioning engine that uses real-time visitor interactions and behaviours to deliver relevant content and offers across channels. Use rule-based criteria to define web or mobile interactions for audience segments.
  • Deliver same-page and next-page personalisation in real time based on customer interactions.
  • Deliver personalised content — including tailored product selections — and rank the order offers and navigation options that are most likely to convert.

Learn about personalised interactions

Two versions of a fitness clothing website and their test results

Fine-tuned experiences.

Use manual and AI-powered experimentation and optimisation to identify the most relevant and highest-performing content to key audiences and individuals at every touchpoint.

  • A/B test your entire experience or test multiple elements simultaneously to find the most effective versions.
  • Allocate traffic to the best-performing digital experience with multi-armed bandit testing.
  • Improve algorithm performance and optimise AI-powered personalisation activities automatically.

Learn about experimentation and optimisation

Generative AI personalising a fitness ad for a local audience

AI-powered automation for scale.

The flexible, open architecture of Target lets you quickly scale your personalisation and optimisation programmes from modest to expansive, resulting in faster insights and increased ROI.

  • Let stakeholders preview, review and approve journey variations using guided visuals and workflows. Approved journeys can then be instantly activated.
  • Use device-native browser capabilities to deliver experimentation from within a customer’s device. Alternatively, you can pre-fetch and cache experience variations to increase speed and performance.
  • Configure permissions to give users role-based access using enterprise governance tools that let you scale confidently.

Learn about administration and control

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IDC found that Adobe Target delivered a 651% ROI over three years.

Read report

Driving results for some of the world’s biggest companies.

AT&T customer story

Increased conversion by 38%.

City National Bank customer story

Increased engagement by +125% with +76 new segments.

Nvidia customer story

Drove +182k more clicks every year and +150k fewer bounces every year.

Learn more about Adobe Target.