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Learn how organizations are using connected data and AI to redefine how they connect with customers, streamline operations, and drive innovation.

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Harness the power of generative AI with Adobe GenStudio for Performance Marketing.

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Why Voice Technology Talks Directly to Customer Loyalty and Brand Trust

By 2020, over 50% of online search­es will be con­duct­ed via voice devices. Retail mar­keters are already treat­ing voice tech­nol­o­gy as a poten­tial­ly rev­o­lu­tion­ary way …

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Adobe Digital Economy Index: UK 2022 Spending Increased Compared to 2019

The Adobe Digital Economy Index analysed billions of UK transactions and found consumers spent £110.6B online in 2022 in response to retail discounts.

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The 2024 holiday shopping insights are in. See what’s trending now.

Get ongoing analysis of consumer spending during the year’s busiest retail season with the 2024 Holiday Shopping Trends and Insights.

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Customer Experience at ZEISS: How data creates customer centricity

ZEISS uses AEM Sites and Adobe Real-Time CDP as a solid foundation to fulfill customer needs.

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Real-Time CDP Collaboration — improving co-marketing efforts.

Unlock scalable, secure and efficient data collaboration with Adobe Real-Time CDP Collaboration to boost audience reach and ROI.

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2025 AI and Digital Trends in Data and Insights.

Better data management fuels engagement, growth and cross-channel experiences. Get insights from our survey data with 3,200 CX professionals and 8,000 consumers.

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The 2025 AI and Digital Trends report reveals the latest industry shifts.

Learn how organisations are using connected data and AI to redefine how they connect with customers, streamline operations and drive innovation.

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Top customer experience initiatives for CIOs in 2025.

Check out the Adobe 2025 AI and Digital Trends findings to learn how CIOs are driving transformation and delivering on customer experience expectations.

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The top customer experience initiatives for CMOs in 2025.

Explore the trends shaping the future of marketing. Discover how CMOs are taking initiative to transform their organisations and redefine customer experiences.

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The current and future state of AI-driven customer experience orchestration.

The Adobe 2025 AI and Digital Trends report reveals how generative AI and agentic AI help companies meet the demand for personalisation.

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2025 AI and Digital Trends in Customer Engagement.

Consumers want consistent experiences delivered in real time. Discover how AI-powered personalisation and predictive analytics are helping businesses drive growth by creating con…

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UK online spending in January 2025.

Adobe Analytics: UK Shoppers Spend Big in January, as Health & Wellness Drive £8.4bn in Online Purchases

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