Ensuring brand compliance in content creation with Adobe Express.

Summary/Overview

If you want to build a recognisable brand, compliance is essential. Not only in relation to industry standards, but also when it comes to your brand identity. Keeping things consistent with your marketing can make your brand easier to identify, especially for your target audience. This can ultimately make promoting your products and services more effective.

Adobe Express can help businesses create visual content through easy-to-use tools, for standardisation across all channels. Find out more about online brand compliance and how these tools can help below.

What is brand compliance?

Think about some of the famous brands you know, for example Nike, Sainsbury’s, Barbie or Coca-Cola. You’re likely to notice consistency across elements like visuals, style and tone. That’s what brand compliance is all about, keeping your brand assets consistent so you’re easily recognised and remembered.

To successfully achieve brand compliance, you must first set some brand guidelines and ensure that all your materials strictly adhere to them. When looking at brand compliance for content creation, here are some of the things to keep consistent:

• Messaging. Ensure that communicate the same key ideas with all assets.
• Design. This includes colours, fonts, logos and graphics, etc.
• Brand tone of voice (TOV). To convey a consistent personality.
• Core values. Reiterate what your brand stands for in all materials.
• Regulations. Adhere to regulatory rules and industry standards.

Why is brand compliance important in content creation?

Brand compliance is a huge part of brand management. It helps you develop, implement, maintain and enforce your brand identity.

For content creation, brand compliance facilitates a uniform experience for customers with every interaction, which significantly aids with brand recognition. When customers become familiar with your brand, they start to develop feelings of trust, which can further encourage them to use your products and services, and even promote them through word-of-mouth. This all helps to build your brand reputation.

Additionally, brand compliance can empower and protect your brand identity. It enables market differentiation and reduces legal risk in areas such as copyright, trademark, and fair usage policies. It also helps to ensure you adhere to regulations regarding marketing, advertising and creative asset management.

Having brand compliant guidelines for content creation can also enhance operational efficiency, as assets like posters, flyers and social posts can be easier, quicker and cheaper to create.

Find content examples that comply with your brand.

Creating a brand compliance checklist.

A compliance checklist is a useful tool for ensuring that your brand stays compliant in all aspects of content creation. When designing any new asset, be sure to check the following:

• Use of fonts and font sizes. Find a font or two that fit with your brand and stick to them. You can then set specific sizes for different settings, like 16-18 pixels for digital body copy.
• Colour palettes – The same way you think pink for Barbie and green for Starbucks, you want your customers to associate specific colours with your brand. Just remember to make sure the hue you choose fits with your identity. Find out more about colour psychology.
• Logo use – Ensure your logo is placed in a suitable position on all your assets.
• Key messaging – Keeping your messaging consistent can help to build trust and familiarity with your customers. Your audience should know what you stand for.
• Language – Be sure to keep language and the way you use it consistent across all your materials.

Once you’ve put together your compliance checklist, share it across all teams within your company so that all created content adheres to the same guidelines.

How to use Adobe Express for brand-compliant content creation.

Adobe Express can help you create brand-compliant content that’s easy for you and your team to access, design and share. Here’s how:

1. Build brand assets using customisable templates.

Create flyers, banners, business cards and much more with Adobe Express. Get inspiration from our vast range of templates and create assets aligned with your brand fonts and logos for your team to use over and over again.

2. Favourite templates to keep brand guidelines.

You can favourite templates so that your team know which content to use for your brand. They can then easily access your main templates in the favourites folder.

3. Apply on-brand colour themes.

Sticking to brand colours is a huge part of brand compliance. With Adobe Express, you can instantly set colour themes to your entire design to achieve consistency.

4. Easily share content with your team.

The content you create is easily shareable with Adobe Express. You can manage shared brands with ease and invite different users to have access.

5. Set brand controls on your templates and assets.

Apply template control settings and limit access to only approved colours, fonts and other media to ensure your team stays brand compliant.

Create brand-compliant content with customisable samples.

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Useful things to know.

How do you measure brand compliance?

You can measure brand compliance by assessing the level of consistency across your brand’s assets. Is the messaging consistent? Do you use the same logo, colours and fonts? Are your assets in line with all marketing regulations? All these factors constitute to brand compliance.

What should your brand guidelines include?

Your brand guidelines should include all the factors that a member of your content creation team would need to know to create a compliant, high-quality asset. This can include guidelines on fonts, colour, tone of voice, language and much more.

Can I make brand-specific content with Adobe Express?

Yes, you can customise any of the templates on Adobe Express to create brand-specific content. From brochures to business cards and posters, you can create on-brand content with Adobe Express to promote your business and its products and services.

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