How to start and successfully promote your Personal Training Business with Adobe Express.

Strength training, weight loss, or an increase in general well-being – as a personal trainer, you can turn your passion for physical activity into a rewarding career. Your role goes far beyond fitness: you are required to create customised training plans and provide motivational support and expert guidance to your clients. Starting a personal training business can be an exciting journey that’s all about changing lives and helping others achieve their health and fitness goals. On the way to starting your own business, you’ll have to deal with things like a business plan and marketing and branding of your personal trainer business.

In this article, we’ll give you a step-by-step guide on how to give your personal trainer business a real boost to success – with the help of Adobe Express.

Create a business plan for your personal trainer business.

As with any business start-up, the first step for personal trainers is to draw up a detailed business plan. It’s particularly important for you as a personal trainer if you’re dependent on funding and financing to get started – equipment such as dumbbells, medicine balls, etc., can quickly swallow up huge sums of money. A business plan provides a roadmap for your business, guiding your decisions and helping you stay focused on your goals. Asking the right questions can help develop a well-thought-out business plan:

• What values will guide your personal trainer business? Do you want to focus on health education, empowering your clients, or providing individual and personalised training?
• What specific service will you offer? Would you like to coach in individual sessions or offer group training and will you provide packages, memberships, or one-off sessions?
• Where do you want to start your business? In a gym, home gym, outdoors, at customers’ homes or online?
• Who are your local and online competitors? What services do they offer? What can you offer that makes your business stand out? This could be, for example, special equipment, a special customer experience, or unique certifications.

Answering these questions will help you create a convincing business plan that covers all aspects of your personal training business. You should also consider topics such as pricing, marketing, finance, and long-term growth strategies. It will help you clarify your vision for your business, formulate achievable goals, and overcome challenges along the way.

Our article on ‘How to write a business plan’ will help you quickly define your business’s purpose and goals.

Set up a branding for your personal training business.

Your business plan is ready to go, now it’s time to convince your clients of the benefits of your personal training business. Show your potential clients what your personal training business is all about and what results they can achieve with your training. The key to a successful business is to create a consistent and professional marketing strategy that will gain the trust of your clients.

As clients begin to associate your brand with reliability and professionalism, you’ll foster stronger relationships built on trust, which is essential for long-term success. Start by creating a clear and coherent concept that reflects your values, approach, and expertise.

Whether on business cards, flyers, or social media posts: consistent branding contributes to credibility and ensures that your business is recognisable. When designing, use colours, fonts, and design elements that appeal to your target audience and emphasise the uniqueness of your business. Adobe Express will help you create a consistent marketing campaign:

1. Open Adobe Express.
2. Navigate to the brands section and create a new brand.
3. Create a colour scheme that you want to use for your marketing materials. Warm colours like red, yellow, and orange are associated with energy and are great for brands that want to convey excitement, action, and positivity, while cool colours like blue have a calming effect.
4. Select a font that fits your brand from the Adobe library or upload your own font.
5. In the “Templates” section, you can save your template once created and use it again and again for the design of flyers or social media posts on Instagram, Facebook, etc. Your marketing materials are just a click away.
6. Add a logo to your marketing material or create one with the free Adobe Express Logo Maker. We’ll show you how to do this in the following section.

Create a logo for your personal training business.

Whether you’re setting up your personal trainer business in a gym, at your clients’ homes, or online, your logo is important in building a distinctive brand identity. An individual logo creates brand recognition and helps you stand out from your competitors. With Adobe Express, you can create a logo that conveys the personality of your brand for free and without any design skills. We’ll show you how to create a unique logo for your personal training business.

1. Open the Adobe Express free logo maker and click on the Button “create now” to get started.
2. Enter the name of your brand or company. If you don’t have a brand name yet, you can alternatively use your name or work with a slogan, such as “Move your body, shape your future”.
3. Choose a style that matches your personal training marketing.
4. Select a free symbol for your logo. This could be a dumbbell or strong biceps.
5. Browse the logo templates and choose one that best represents your personal training business.
6. Try different fonts and colours to emphasise the look and feel of your brand. Warm colours convey a positive and active impression, while cool colours have a more calming effect.
7. Edit your logo in the editor until you’re happy with it and download it.
8. Place your new logo on business cards, flyers, your website, or your social media posts.

Design business cards for your enterprise.

Let’s be honest – starting out as a personal trainer isn’t easy. Clients have to be won over first. So the be-all and end-all for you as a personal trainer is networking and building a good reputation.

After all, the best and most convincing advertising is being recommended by existing clients. The business card is a classic marketing tool – it’s handy and probably the easiest way to get your company and yourself noticed. Adobe Express offers you numerous templates that you can use to design a business card that’s precisely tailored to your branding. Take a look at how it works:

1. Open Adobe Express.
2. Select one of our free business card templates. There are more than 1,000 templates available in the Adobe Express template library. Do you already have a design idea? Then you can simply implement it without a template.
3. Edit the template by adding your business logo, contact information, and other details, such as availability. You can also customise the colour scheme of the template or add design elements that fit the theme of personal training and sports.
4. You can also add a QR code to your business card that links to your website or social media channel. Simply use our free QR code generator.
5. When you’re happy with the design of your business card, you can download and print it or have it printed by a print shop.
6. You can now display your business card wherever you think potential customers might be, for example at GP surgeries, healthcare facilities, like physiotherapy practices, fitness centres, or your local information centre. If you already have a small customer base, ask them to pass the business cards on to interested friends.

Create a marketing plan for your business.

You’ve taken the first important steps in building your personal training business: starting with the business plan you’ve also thought about your branding, logo, and marketing materials, such as a business card. A marketing plan structures your marketing activities and helps you focus your efforts, reach the right audience, and stand out in a competitive market.

First, define your target group and their fitness goals and how they can best achieve them. Formulate concrete marketing goals, such as growing your social media following or increasing your customer base. In your marketing plan, you also record how you want to reach your target group – is it with flyers, social media posts, or a mixture of both?

Adobe Express can help you create materials for all your marketing activities. From your website, which represents you, your philosophy, and your education as a personal trainer, to tools such as a meal planner that you provide to your clients as a supplement for optimal training results. In the following, we’ll show you how to use Adobe Express to implement your marketing strategy in the best possible way.

Design a meal planner for your personal training business.

A healthy diet is key to successful training results. With an individualised meal planner, you can specifically address the needs and goals of your clients, be it muscle building, fat loss, or a general improvement in health. In a well-structured meal planner, you define clear guidelines, help to avoid nutrient deficiencies and keep your clients’ energy levels constant. With Adobe Express you can create a meal planner with your individual branding in just a few minutes. We’ll show you how:

1. Open Adobe Express to create an individual meal planner.
2. Browse through our meal planner templates and choose one you want to edit further or start from scratch.
3. Start designing your meal planner by choosing a font.
4. Add different design elements or upload photos, graphics, or icons to give your meal planner a personal touch. If you’ve already defined branding for your business, you can apply the branding template to your meal planner.
5. Download your meal planner to your device. Print it out or have it printed by a print shop. You can also make the customised meal planner available digitally.

Create an individual workout plan for your clients.

Workout plans form the basis for systematic and targeted training. They determine which exercises should be performed in which order, intensity, and frequency. With Adobe Express, you can easily provide your customers with an individual workout plan – we’ll show you how:

1. Open the Adobe Express workout plan maker.
2. Choose one of the free templates for workout plans or design your own template in your branding.
3. Add design elements, upload photos, graphics, or icons and choose a font that you like from the font library.
4. Design the workout plan to match your client’s training goals and add exercise instructions and repetitions.
5. Adjust the format of the workout plan by using the automatic resizing function
6. If you are satisfied with the design of the workout plan, you can download it and print it out or send it directly to your customer by email. Want to share a workout plan with an entire training group? No problem! Simply share the workout plan with several people via Adobe Express.

Build a website for your personal training business.

On the way to a successful personal trainer business, your own website plays a central role in your marketing strategy. Your website serves as a digital business card and allows potential clients to find you and your services around the clock. From your professional background with training and certificates to success stories and your range of services and pricing models – a professional website conveys competence and reliability to your potential customers. We’ll show you how to create a website with the help of Adobe Express:

1. Open Adobe Express and sign in or create a free account.
2. Click on the “Create now” button to start creating your website.
3. Choose a design that suits you and your business.
4. Add information that could be important for your customers, such as contact information, your services, and prices. Upload photos that show you and your customers at work.
5. Preview your designed website before putting it online.
6. Once the website is ready, you can share the URL with others.

Note: Make sure that interested customers can reach you on different communication channels and share those on your website. This could be a phone number, email address, contact form, or a reference to your social media channels.

Draw attention to your personal training business on social media.

If you want to get off to a flying start as a personal trainer, one thing is important: winning clients! It’s essential to draw attention to yourself as a trainer and convince people of your expertise and your offer. Social media channels such as Instagram, TikTok, YouTube, etc., are ideal platforms for communicating with potential customers in real time. With regular posts and authentic content, your community can learn about you as a person and your work. To reach as many new customers as possible, it might make sense to expand your marketing activities across multiple platforms. We want to give you a brief overview of the different channels and their focus:

• Instagram: A social network that relies heavily on visual content. In addition to classic posts, Instagram offers you the opportunity to give short insights into your everyday training life with stories and reels. Instagram is therefore ideal for drawing attention to your personal training business. With the Instagram post maker, you can use ready-made design templates to generate Instagram posts that appeal to your target group.

Suitable for: Before and after stories, training videos, live sessions, motivational content, and nutrition tips.

• Facebook: Facebook is the dinosaur of social media platforms and therefore has a huge and diverse number of users of all ages. You can create your own groups where you can interact with your community, promote events, such as boot camps or workshops, and place targeted advertising (Facebook Ads) to reach customers in your area. With the free Facebook Post Maker by Adobe Express, you can draw your community’s attention to your company with design elements or graphics.

Suitable for: Sharing in groups, information about events, longer content formats with more detailed information, such as training programs or nutrition plans.

• TikTok: A social media platform that’s particularly popular with a younger target group. It stands out above all with its short, creative content, so you’re forced to limit yourself to the essential information. You can pick up on trends and challenges and use creativity to make your brand known to a wide audience even without a large number of followers. Start a new challenge by using the free TikTok Video creator to create a clip that goes viral in just a few minutes.

Suitable for: Short, dynamic videos with quick workout tips, trends and challenges with entertainment value.

• YouTube: Unlike other social media channels, YouTube allows you to upload videos that you can use to reach potential customers for years to come. If you tag your videos with the appropriate keywords, they can be found via Google search, which can help you generate organic traffic for your brand in the long term. Draw attention to your YouTube channel and your personal trainer business with informative tutorial videos created with the YouTube video editor from Adobe Express.

Suitable for: Detailed and longer content such as fitness tutorials, training guides, tutorials, and nutrition guides.

Whether you want to focus on one social media platform or plan posts for several channels – you should ensure a uniform and consistent brand presentation across all platforms. Be sure to post content that reflects your business and training philosophy at regular intervals to build trust and increase the credibility of your brand. With the Content Scheduler from Adobe Express, you can plan your content for all social media channels – all in one tool. This is how it works:

1. Open the Adobe Express Content Scheduler.
2. Sign in or create a free account to begin.
3. Connect your social media accounts with your schedule and manage them from a single platform.
4. Plan your posts by selecting dates on the calendar and clicking “New post.”
5. Upload photos or videos of fitness tutorials or training exercises and either write a caption yourself or use the AI function to create one with hashtags.
6. Save your posts as drafts, schedule them for later, or publish them instantly on your social media channels.

Create social media content for your business.

You’ve come up with a social media strategy and planned social media content for your business. Now, all you need are the right personal training ideas for your marketing. To make your posts stand out in the social media jungle, you should work with appealing images and videos. These can be tutorials in which you reveal some of your training tips or a look behind the scenes by giving your followers a glimpse into your daily morning routine. Adobe Express helps you create unique social media content:

1. Open Adobe Express.
2. Browse the numerous templates for social media posts and choose a design – whether you want to create an Instagram story, a TikTok video, or a Facebook post.
3. Edit your post, upload photos and videos from your training sessions, and add your business logo. You can also choose from over 1,000 Adobe fonts for your post or use design elements, stock images, or music tracks.
4. Once you’ve finished editing your post, you can publish it directly to your social media channels or use the Content Scheduler for scheduling for publication.

Use AI features for your personal trainer business.

Engaging content is the key to getting noticed when building a new business. The new AI-powered tools in Adobe Express can help you create engaging images and videos that stick in people’s minds.

• Text to image: Create an ad for your business and generate images based on a detailed text description.
• Remove video background: Have you recorded a video tutorial in a gym but want to hide the background? With the “Remove video background” function, editing is done in just a few seconds.

Try Adobe Express for free now

Good to know.

What do I need to start a personal training business?

When starting a personal training business, the most important steps include getting a good education, obtaining fitness certifications, and registering your business. Once you’ve done that, you should develop a business and marketing plan and start promoting your brand. This includes creating your own website with the most important information about you as a trainer and your work and designing meaningful and professional marketing materials such as a logo, flyers, and consistent branding for social media content.

How do I sell myself as a trainer?

To promote yourself successfully, it's best to start by identifying what sets you and your training apart from the competition. Another important point is to develop a professional company website that contains information about your concept, you as a person, and your price list. Create engaging content for social media and regularly share informative videos and photos from your day-to-day training.

How do I promote my personal training business?

You have various options for promoting your personal training business. To start your personal training marketing, you should rely on a mix of digital and print marketing. Create classic marketing materials, such as flyers or business cards, to reach customers offline in medical practices or health centres and supplement these with regular posts on your social media channels, such as Instagram, TikTok, or YouTube.

What type of business is best for personal trainers?

Which type of business is best suited to you as a personal trainer is up to you and your business model. Most personal trainers work as sole proprietors. It doesn’t matter whether you supervise your clients in a fitness centre or work outdoors, online, or at your clients’ homes.

Is Adobe Express free?

The basic version of Adobe Express provides all the tools you need to create captivating marketing materials for your personal training business. With thousands of design templates, images, videos and royalty-free photos you can craft eye-catching visuals. Design a unique logo for your business, design flyers and business cards, and create and schedule your social media posts.