Sales come in many forms, whether online, in person, or over the phone. With an effective sales strategy, you can maximise your efforts, coordinate with the wider team and align with the company strategy.

How you lead your strategy will depend on your business, but you’ll likely have to share these techniques with new staff members and senior leaders. One of the best ways to share this is via a sales strategy presentation.

Read on to learn how Adobe Express can help you build a sales presentation that can benefit your business and your overall strategy.

What is a sales strategy?

A sales strategy is your plan to boost or improve your sales in a way that works best for the business. This means utilising your existing skills, or working to improve them, to provide a sales service that’s better than your competitors, and taps into your chosen market with precision.

A sales strategy usually takes the form of a structured plan and will include the things a sales team will need to do, the decisions a team needs to make and any goals you want to work towards.

What is a sales strategy presentation?

A sales strategy presentation combines your goals, market research, training plans and more into an easily digestible format. The structure and format will often depend on its purpose and the audience you’re presenting to.

For example, if you’re retraining staff on your new sales strategy, your presentation may not need to cover the basics and could just discuss the new aspects of your strategy. If you’re using a presentation to demonstrate your sales plan to business leaders, you might discuss the sales projections and the evidence behind your decisions.

How to create a sales strategy presentation in 8 steps.

Creating a sales strategy presentation can be daunting, especially if you’ve never done it before. That’s why we’ve put together a simple guide to ensure you hit all the main talking points and build a memorable meeting deck.

1. Begin with the company.

Start by introducing the business and its current state. You can use this time to explain the company’s priorities and goals or summarise the challenges it’s facing. This doesn’t need to be an introduction to the company, unless you’re presenting to new staff. Likewise, you don’t need to go into exhaustive detail.

2. Introduce your target market.

This is who you’re selling to. Knowing your target market, what they engage with and how they think is crucial to an effective sales strategy. You might want to include information on the typical customer, or detail things like their demographics or interests. If you’re selling online, you might have access to additional audience data such as common searches or queries.

3. Explore your market position.

In your sales presentation, you can also start to explore the market outside of your business. This means looking at your competitors and analysing their methods and approaches. Talk about the things they do well, and the things they don’t. Then explore your market position, your unique selling points (USPs) and what you do better than the rest.

4. Explain your marketing strategy.

Your marketing strategy and your sales strategy may be two different things, but they will likely overlap and inform each other. Talk about your marketing goals and its key aims. For example, the marketing team may be working on driving potential sales to the business and should be something sales is aware of.

5. Assess your current processes.

The level of detail required here will vary on your audience. For example, some will already be familiar with the current sales processes, whereas others will only know it vaguely. Regardless, explore the current sales method, what works and what doesn’t. If it helps, you may want to break down the process into steps that you can explore in more detail.

6. Consider your goals, metrics and KPIs.

This is where you talk about what you’re working towards. It could be that a change in your goals has encouraged you to adjust your strategy and you might need to explain the decision. Once everyone’s clear on the current goals and metrics, you can share points on how you expect to reach them.

7. Introduce training and development needs.

Here you can talk about your plans for getting everyone on the same page. Training and development are an essential part of getting the most out of your workforce. Whether you’re training new sales staff, or improving the skillset of your current employees, you should let them know what to expect.

8. Finish with your next steps.

As you’re wrapping up your sales strategy presentation, you should introduce the next steps you’ll be taking. This might be the aforementioned training, or it might be when you’re circulating the goals and metrics. Timelines can also be useful, so attendees know what to expect and when.

Free sales strategy presentation examples from Adobe Express.

5 top tips to bring your sales strategy presentation to life.

There are few things worse than a dull presentation. The best presentations engage their audiences and keep them interested to the very end.

If you want to create a memorable sales strategy presentation that stands out and sticks in the minds of your employees, check out our top 5 tips for successful presenting.

Tell a story.

When you’re presenting a lot of information to an audience, it can be hard to follow or overwhelming. But if you turn this into a story, it can be easier to understand, and they may feel more compelled to listen. This doesn’t mean creating a whole three act structure but putting context into why you’ve made your decisions can make the presentation more engrossing.

Don’t forget the important stuff.

This presentation is here to do one thing, so state it early on and always keep it in your sights when you’re presenting. It can be easy to be distracted and go off on tangents, so focus on your end goal. That way you increase the chances of your audience leaving with the essential information.

Keep it brief.

Bigger isn’t always better – especially where sales strategy presentations are concerned. It’s likely your staff want to hear the key parts so they can prepare for the next steps. While you shouldn’t rush through your slides, consider what’s needed and what isn’t.

Use multiple formats.

Including some variety in your strategy presentation can keep things feeling fresh and engaging. This might mean using video, imagery and infographics. If you’re presenting in person, you could also use physical props, handouts or write on a white board.

Engage your audience.

Engaging your audience is a sure-fire way to ensure they not only pay attention but remember the information you share. There are multiple ways to engage your audience, and some of the tips we’ve already shared would work well. Other examples might include audience interaction, sharing a personal experience and using thought provoking facts and questions.

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Good to know.

How do you structure a sales presentation?

It’s important your sales presentation has a beginning, a middle and an end. Beginnings will introduce your plans and the existing problems. In the middle you’ll want to explore the new sales plan in detail, while the end will contain actionable steps and future plans.

What is the difference between a sales plan and a sales strategy?

A sales strategy is an overall approach to boosting sales and increasing the profitability, whereas a sales plan is how you will use your strategy. For example, your strategy might mean identifying a larger audience for your sales team to contact. A sales plan would also include organising the identification process and how other teams would contribute.

How do you run a sales strategy meeting?

A sales strategy meeting is run much like any other meeting. It begins when you send out the invites, informing the invitees of the subject matter. On the day, you’ll give the presentation or meeting deck, and answer questions at the end. You might want to include moments in the presentation to answer any questions, but this can make it harder to stick to your schedule.

Is Adobe Express free?

Yes, our free plan offers many core features including thousands of templates, photo editing and effects, animation, and 2GB of storage. See our pricing page for details and to compare plans.