Capture the attention of investors and stakeholders with a business presentation that sells both you and your company and evokes your brand values. Company overview presentations need all the pizazz thrown in, to effectively intro your business and captivate your audience.

A business overview is typically featured as part of a business plan. The idea is that it covers all the key aspects of your company such as its overall purpose, aims, and the background of how and why it was set up. Your company overview can be used again and again to give investors, clients and new hires the insight they may need to work with you effectively.

Whether you’re a start-up or a fully-fledged company looking for additional investment, a company overview presentation deck is always handy to have at the ready. Find out how to create your own with Adobe Express.

What is a company overview?

A company overview is typically one of the first sections of a formal business plan and is generally shared in a presentation format. When pitching to prospective investors or seeking funds for a new company, you need to sell your business and capture your values and goals succinctly.

It can also be used to introduce the business to employees and customers. A company overview should showcase your business but can be adapted depending on the receiver. For example, how you communicate to an employee will be different to how you present your business to a client or investor – however, the core values and any figures should be the same across both.

What should a company overview include?

A company overview should feature most if not all of the following:

• The mission or purpose of your company – these are important as they shape the way you do things.
• Your background and how the idea for the company was founded – a little context always helps.
• Your business structure – is it an LLC, sole proprietorship, corporation etc? Confirm what business structure you’ve gone with and why.
• Your target demographic – your prospective customers or clients are all-important and it’s a good idea to define who they are from day one.
• How your business is different to competitors – you’ll want to show that you have an edge and can offer something fresh and exciting that there is an appetite for.
• Where you’ll be located – investors will want to know if you’ll be operating in the same country as them or if there are rules and regulations to consider in other locations.
• Future goals – the initial goal is to get things started or share your message. But it’s a good idea to also share what you’d like to achieve with the business in the future. This shows investors you have forward-thinking plans and lets clients and employees know you’re always trying to innovate.
• Contact details – you’ll want those prospective investors or potential clients to get in touch after you’ve delivered your presentation. Make sure this key information is readily available.

Why is a company overview important?

A company overview is an important thing to have ready to go. It may take time to create but once done, it can be adapted for different investors, clients and stakeholders in your business. We’ve considered some of the reasons a company overview is important:

• It can attract investors – perhaps the key reason why you’ll need to create a business presentation, these overviews are important as they attempt to convince investors to help fund your plans.
• It can create a roadmap for you to follow – direction is important in any business. Not having any plans for the future can delay progress and innovation. A company overview that maps what you want to achieve can keep things fresh and exciting, leading to advancements and ultimately innovative change.
• It can inspire and keep everyone on the same page – share your business overview presentation with new hires and employees and hopefully everyone will understand the main goals of the company. Plus, they’ll feel inspired by the values you hold dear.

What is a company overview presentation?

A company overview isn’t just restricted to formal business plans. It’s also an excellent base resource to adapt for a range of needs – especially formal presentations.

Perhaps you’ve been invited to speak at an industry conference? You can quickly take parts of your business overview and add this to your presentation.

Or maybe you’re trying to pitch to a prospective client? They’ll want to know about the history of your company and why you do what you do. Having a company overview makes pulling together such presentations much easier.

6 company overview presentation examples and slide ideas.

Company overview presentation tips.

Ready to create a company overview presentation that’s going to wow those investors and prospective clients? Our tips can help you along the way, while Adobe Express templates can give you the inspiration you need to get started.

Tailor the content to your target audience.

Ensure your presentation is tailored to your audience. A new hire may not need to know the ins and outs of your budgeting decisions, but a prospective investor will definitely want to know. Pick and mix from your business overview to share what’s important to the right people.

Offer hard facts and figures when you can, to build trust.

Cold, hard numbers can’t lie, so stats and figures in that business overview will always go down well. Get them checked, then check them again, before sharing outside of your business to make sure no one can question anything. Keep your calculations and sources to hand in case someone wants more detail.

Create an engaging narrative.

Your business presentation must keep people engaged from start to finish or you might lose out on their interest and ultimately their support. Come up with a narrative that works for your presenting style and reflects your business.

Keep your slides tidy and use a mix of visuals and text.

Mastering the art of creating impactful slides is something that can take years. Adobe Express can help with great looking and engaging slide templates that can be quickly tailored to get your message across.

Look for a blend of visuals and text (heavier on the visual) and try to be consistent throughout the presentation. Make the most of infographics to showcase your data, as well as your chosen brand colours and logo to offer an image of what your business should look like.

Show your passion and flag your USPs.

Passionate leaders and business owners capture the attention of the people that matter. Don’t be afraid to share your vision and excitement about your business. Highlight your USPs carefully throughout and how you see customers interacting and benefiting from them.

Practice, practice, practice.

Once that presentation is created, it’s important you feel confident talking through the slides. Take some time to practice what you’re going to say, and you may find that you need to tweak things as you go along. There’s nothing wrong with that!

Our guide on how to give an engaging presentation may help too.

Try Adobe Express for free now

Good to know.

How do you structure a company overview?

There are no set rules but a good way to structure a company overview is with background first, then company values, product or service offering, structure and key management, key financials and timelines.

How do you start off an overview?

The opening of your company overview needs to convey your passion for your business. The why and how is a good place to start. Why is your business needed and how did you get to where you are now? Then it’s a good idea to move on to why you need investment and further support – what’s in it for the audience?

How long should a company overview presentation be?

This depends entirely on the audience and why you’re presenting. You want your presentation to be detailed while keeping people engaged. That’s why as few slides as possible is recommended. The 10-20-30 rule is a good place to start – 10 slides, 20 minutes of presenting and a 30pt font.

In terms of a company overview write up, one to two pages is sufficient, and these can be shared after your presentation for people to take away.

Is Adobe Express free?

Yes, our free plan offers many core features including thousands of templates, photo editing and effects, animation, and 2GB of storage. See our  pricing page for details and to compare plans.