Join our live webinar: How to Unlock Campaign Concepting with Generative AI.

The pressure to deliver personalised customer experiences requires you to create breakthrough approaches to go from blank page to fast-tracked content.

In this practical session, you’ll learn to use the power of generative AI to quickly concept and design cohesive, on-brand campaigns. Learn how the Prudential Creative House goes from ideas to launch faster by ideating earlier and empowering teams to generate great work, faster. Then, get tips and tricks on how your team can collaborate better and stay on brand through new features in Adobe Express and the generative AI capabilities of Adobe Firefly in Express, Photoshop, and Illustrator — which is designed to be safe for commercial use.

After this event, you’ll improve and streamline campaign development for your partner agencies, in-house design teams, and marketing pros with easy-to-use content creation and publishing tools.

In this webinar, you will:

• Be inspired by design best practices from the Prudential Creative House team.
• See how to bring your ideas to life using new collaboration, multimedia editor, and brand capabilities in Adobe Express and Firefly to deliver campaigns faster.
• Get the full playbook on how your teams can get from ideation to creative production to asset customisation.

Speakers:

Bridget Esposito
Vice President, Group Creative Director
Prudential Financial

Ben Vanderberg
Principal Platform Evangelist
Adobe

Jamie Nuzbach
Strategic Business Developer
Adobe

Toren Reaves
Community Relationship Manager and Evangelist
Adobe Express