Create the right small business marketing for your target audience.

Connect directly with an email list.

Email newsletters are a great way to build rapport with your audience. By gathering email addresses with a newsletter signup form on your site, you can build a network of current and prospective customers, making it easier to keep them aware of new products and brand initiatives. Email not only boosts customer engagement, it’s also easy and has a high return on investment. With templates available in Adobe XD, you can quickly build an email and begin communicating with your customers.

Keep the conversation flowing with social media marketing.

You can’t talk about online marketing these days without looking at the impact social media has on business. In a constantly connected world, it’s essential for businesses to engage regularly on social media platforms like Twitter and Instagram. By setting goals for social media engagement, you can create compelling content for your channels. There are a number of strategies to improve your digital word of mouth with social media marketing, from what you create to what influencers you partner with. Make sure to place emphasis on your post times to maximise audience engagement. Adobe Photoshop is perfect for creating social media graphics and invites or look to Adobe Express for help creating Facebook ads, Twitter header photos and more.

Amplify your marketing efforts with video.

It’s a streaming world out there and that means video isn’t simply a flashy digital marketing asset, it’s an effective sales tool. Consumers love video and the numbers back up its value: 72% prefer to learn about a product or service via video and 64% of consumers make a purchase after viewing a branded video on social. From webinars you host on your site to short social clips, you can use Adobe Premiere Rush to easily create videos for your company on your desktop or mobile device. You don’t even need to capture your own footage. With Adobe Stock you can license videos to use for any marketing project.

Create eye-catching ads.

Ads are an important way to keep your business or product top-of-mind with customers. You can create print ads for newspapers and magazines, depending on your audience, but digital ads are the most prevalent now. Well-designed ads can be a great way to bring new people to your website, helping you acquire new customers who might not otherwise search for your brand. With retargeting ads, which you can set up with Google Adwords and other platforms, you can make sure visitors who didn’t purchase on their first visit are reminded of the products they viewed as they continue their Internet use on different sites.

Make a lasting impression with printed materials.

Digital marketing can reach people anywhere, but printed marketing materials can help your business stand out. A stylish pamphlet printed on nice paper stock, something that a potential customer can take with them after visiting a shop or chatting at a trade show, is the type of marketing that sticks with people. Using InDesign and Photoshop, you can create stunning and informative brochures, flyers and more that deliver relevant information for customers to refer to again and again on their way down the marketing funnel on the way to a purchase.