Responsible AI at Adobe

Guided by our AI Ethics principles of accountability, responsibility, and transparency, we evaluate all new AI features before they go to market. Learn more about Adobe's approach to responsible AI in our products.

Adobe and AI

Adobe has been developing and integrating artificial intelligence (AI) features into our products and services for more than a decade. Many of our offerings include traditional AI features, which use a machine learning model and pattern recognition to produce a specific type of result, such as personalized recommendations, voice recognition, and language translations. More recently, Adobe has leaned into generative AI, which is a type of artificial intelligence that creates something new and unique, like text, images, videos and digital experiences. 

 

 

Corporate Resources

Adobe AI Ethics Principles

Generative AI: Built for Business

The AI Inflection Point

 

Experience Cloud Resources

Adobe Experience Cloud Generative AI User Guidelines

AI Assistant in Adobe Experience Platform security fact sheet

AI Assistant in Adobe Workfront security fact sheet

AI Assistant for content generation in Adobe Journey Optimizer security fact sheet

Adobe GenStudio for Performance Marketing security fact sheet

 

Creative Cloud Resources

Adobe Digital Media Generative AI User Guidelines

Traditional and Generative AI Features in Digital Media Solutions

Firefly Security Fact Sheets

 

Document Cloud Resources

Adobe Generative AI User Guidelines

Acrobat AI Assistant Security Fact Sheet

 

Content Credentials

What are Content Credentials?

Content Credentials and Firefly