An introduction to

whiteboard animation.

Learn how to make your own high-quality videos with whiteboards, and begin to develop your own animation style.

What is a whiteboard animation?

You’ve probably used a dry-erase whiteboard to sketch ideas out during a meeting, illustrate a problem in math class, or keep track of your grocery list. But you can also use a whiteboard to create animated videos.

Since the style lends itself well to illustrating complex ideas in a visual way, most whiteboard animations are created as marketing videos or educational explainer videos. The combination of bright, graphic illustrations with an engaging and interesting story instantly grabs attention and can keep both customers and students engaged.

“Whiteboard animation is traditionally done on a dry-erase whiteboard with simple pens. There’s no shading, and it’s usually made with very quick line drawings,” explains animator and illustrator Mark Wooding. The videos are often accompanied by a voice-over, explaining the content or narrating the scene.

How to make a great whiteboard video.

1. Make an outline for your whiteboard animation video.

The key to a great video is a great script. “The video will only be as successful as the story is. If you want to make a really compelling video, it has to begin with a great script,” says animator and illustrator William Warren. Before jumping in with your pens, focus on the content of your video, what you want to say, and how you want to say it.

Most whiteboard videos explain a topic or tell a story. But remember, even dull educational topics can be engaging when presented in the right way. “There’s always a compelling story to tell. It doesn’t matter what your topic is, you can always communicate it well with principles of good storytelling,” explains Warren.

Keep your visuals in mind as you write your whiteboard animation video script. Planning one symbol or illustration for each sentence is a good cadence to keep. “You don’t want to do three drawings in one sentence because that’s too much for the viewer to handle. But you also don’t want one drawing for a paragraph, because then the viewer is left waiting for the next thing,” explains Wooding. Be sure to read your script out loud as you write. This can help you plan the pace and tone of your story and make sure the flow feels natural for the final video animation.

Black-and-white whiteboard drawings for a start-up business

2. Create storyboards and decide on an animation style.

Planning and creating your storyboards will help you decide what imagery should pair with each part of your voice-over. “If you have a great step-by-step storyboard to begin with, the odds are that your final product will be great too,” says Warren.

Plan your drawings for each part of the animation, and consider how they’ll work together. “With a whiteboard video, it’s the visual concepts that steal the show. Seeing those visuals come to life gets people’s attention and draws them in,” explains Wooding. Think about what animated characters you want to include. Think about the colors you plan to work with. Consider including some text elements in addition to illustrations. For complex parts of your voice-over, write out certain words to keep viewers engaged.

Whiteboard drawings for a start-up business

3. Gather the tools you need.

The next step of the production process is to set up your filming location and get your equipment ready. Whiteboard animations are traditionally done using a dry-erase board, but you can also use foam board or large sheets of white paper. This allows you to experiment with different kinds of pens, but it does eliminate your ability to erase. When you’ve decided on your physical medium, pick a location and set up your lights and camera.

Position the camera above the whiteboard or foam board to get a straight-on view of the illustration you’re creating. Check your hand and camera positioning to make sure you have enough room in the frame to finish your illustrations. And make sure the scene is well lit to avoid casting weird shadows with your hand as you draw.

4. Draw and film your whiteboard video.

Be sure to warm up your drawing hand before you start video production. “I usually do about 20 quick drawings before I actually start drawing on the whiteboard. When you first start, you’re kind of tight and rigid, so those initial drawings often aren’t too dynamic,” explains Wooding.

Take your time drawing every illustration, icon, or word. You can always go back and speed things up in post-production, but it’s a little more complicated to fix a specific drawing after you’ve finished recording. Keep your storyboards on hand so you don’t unintentionally leave anything out, and have some fun while creating your illustrations.

Video recording interface superimposed over a whiteboard drawing for a start-up business

5. Record your voice-over and sound effects.

Whether you record the audio yourself, or someone else does it for you, the quality of the voice-over is key to creating a quality video. If you record it yourself, try setting up an at-home recording studio. When you’ve captured your voice-over, try editing out undesired background noise with Adobe Audition. From there you can finish cleaning up the track and layer in sound effects when needed.

6. Bring it all together in post-production.

Now, it’s time to combine your audio and visuals together. Use tools in Adobe Premiere Pro to line up your voice-over with the corresponding illustrations:

Start by adding your voice-over track and sound effects to your video file. When it’s all in the same place, you can start putting the pieces together.

Speed up or slow down your video so it lines up with the voice-over. Your entire visual recording will probably need to be sped up, but not at a uniform pace throughout. Cut your visuals into sections, and adjust the speed for each illustration individually to edit for flow and pace.

Use layer masks to eliminate any drawing mistakes or ease transitions between illustrations. Sometimes you may not notice a smear or mark left on the whiteboard until after you’ve finished recording. You can use masks to eliminate specific parts of the frame to keep it looking pristine.

When edits are done, you can export and share your new animated video with your client, your creative team, or with your friends on social media.

Examples of different whiteboard video styles.

Aside from the classic whiteboard animations described above, artists have also replicated the whiteboard animation style using digital tools.

Some artists combine whiteboard animation with digital assets in post-production. This allows you to give your characters movement using Adobe Animate but retain the look and process of drawing each image by hand.

Alternatively, other creators replicate the whiteboard style exclusively using digital designs and illustrations. They achieve the same educational tone without physically drawing on a whiteboard.

However you choose to approach whiteboard animations, keep this in mind: “Push yourself to always be improving. I’ve experimented quite a bit, and I’ve tried different pens, different lighting, different boards, and different styles of editing,” says Wooding. If you’re not totally satisfied with your video, try something new, and make something different. The possibilities are endless, and the tools are at your fingertips.