TUTORIAL ARTICLE

Intermediate

6 min

Develop typographic logo variations

Choose the right font, refine spacing, and tweak alignment to craft three polished logo variations.

What you’ll learn

Choose fonts and refine spacing

The right typeface defines your logo’s personality. Choose one that’s bold, classic, or distinct, like an Art Deco style. Then fine-tune letter and line spacing with precise numerical adjustments and visual refinements to create a balanced, polished look.

Arrange and align text

Text arrangement shapes the logo’s impact. Stack words for boldness, stagger text for movement, or center everything for structure. Adjust justification and alignment to create dynamic, well-balanced logo lockups.

Add stylish details

Typography is more than just letters — it’s an art form! Use ornaments as graphic elements, frame the design, or experiment with decorative styles like arched text or Art Deco details to bring each variation to life.


Instruction by

Nigel French

Design by

Nigel French

February 24, 2025

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