CONTENT SUPPLY CHAIN — CREATION & PRODUCTION
Transform content creation and production across your business.
Content powers personalization and drives engaging, differentiated campaigns for brands. Adobe’s creative solutions for business, powered by Firefly generative AI, can help you unleash creativity, scale content production, and boost strategic capacity across your organization to drive impact.
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Explore how Adobe powers content creation and production for businesses.
Supercharge creative teams.
Boost creative capacity — from ideation to final production — with the world’s leading content creation and collaboration tools, powered by Adobe Firefly generative AI.
- Jump-start creative ideation. Rapidly create, shape, and visualize new ideas using Firefly-powered concepting and generative workspaces.
- Maximize creative output. Reduce time-consuming editing tasks using Firefly capabilities embedded in Adobe Creative Cloud applications.
- Streamline collaboration and feedback. Centralize work-in-progress assets and promote collaboration with peer reviews in Frame.io.
- Customize generation to your brand. Create and augment content tailored to specific characters, brand styles, or campaigns with Firefly Custom Models.
Elevate video production.
Empower teams to quickly create and scale unique video content, using industry-leading generative AI, collaboration, and editing tools.
- Align on video vision. Use Firefly to generate videos from a text prompt or image. Refine shots by choosing camera angles, motion, and style.
- Streamline video management and reviews. Consolidate assets and footage with fast file transfers, and get precise feedback with frame-by-frame reviews.
- Accelerate video editing. Simplify time-consuming post-production tasks, such as removing objects, adding B-roll, and extending scenes with AI video integrations.
- Scale video content. Create multiple trailers, ad variations, and promos to scale personalized videos across channels, regions, and audiences without extra resources.
Scale production of asset variants.
Boost production of asset variations with Adobe Firefly Services to power personalization, localization, ecommerce, and more.
- Streamline end-to-end workflows. Generate, edit, and assemble assets at scale across digital images, video, print, and 3D formats.
- Eliminate repetitive work. Spend less time on tedious tasks like cropping and resizing assets, removing backgrounds, translating videos, enhancing speech, and recreating scenes with 25+ generative AI and creative APIs.
- Simplify production in bulk. Use out-of-the-box workflows through Firefly Creative Production, an easy-to-use interface.
Enable on-brand creation across your organization.
Empower the entire organization — from marketing to sales to HR and beyond — to easily create content via Adobe Express.
- Ensure brand integrity. Use brand kits, locked templates, and Custom Models directly in Adobe Express to ensure your brand continues to stand out as creation scales.
- Save time with generative AI. Instantly generate and tailor high-quality assets — social graphics, banners, videos, flyers, and more — with Firefly generative AI in Adobe Express.
- Integrate marketing and creative workflows. Access existing assets and streamline reviews and approvals through integrations with Creative Cloud, Adobe Experience Manager Assets, and Adobe Workfront.
Remix and activate high-performing content.
Empower performance and demand marketing teams to seamlessly create, test, activate, and optimize campaign content for digital campaigns.
- Create and test campaign content. Tap into generative AI to easily create multiple versions of assets and experiment within campaigns.
- Customize content to campaign goals. Tailor campaign copy and images to different offers, products, audience segments, and markets.
- Use custom models to generate on-brand content. Ensure campaign content aligns with brand guidelines using AI-powered brand validation and embedded review and approval features.
- Optimize campaign performance. Access granular insights about content performance and adjust on the fly.
Explore the Adobe products that revolutionize content creation and production.
Learn about Adobe’s responsible, commercially safe approach to Firefly.
Powering content creation and production for some of the world’s biggest brands.
Resulted in 10x increased creative productivity with Firefly
Reviewed 15TB of raw footage in less than 36 hours
Created over 200,000 on-brand bottle designs in 10 days
Reduced time to produce final digital assets by 5x
Achieved 70% faster time to market by empowering marketers to create
Learn more about content creation and production.
Content as a Service v3 - creation-production - Monday, March 17, 2025 at 19:51 (no-lazy)
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