ADOBE REAL-TIME CDP

Build customer profiles that power real-time experiences.

Unify cross-channel data into real-time customer and account profiles that are ready for activation anywhere — all while respecting customer preferences.

Watch overview

Explore the features and capabilities of Real-Time CDP.

Built on the Adobe Experience Platform, Real-Time CDP lets you create high-value audience segments for real-time B2C and B2B use cases across the marketing funnel, without relying on third-party cookies.

Connected data for a real-time view of your customer.

Unify and normalize known and pseudonymous customer data across all online and offline sources to create real-time, actionable B2B and B2C customer profiles.

  • Ensure enterprise systems and teams use consistent data.
  • Understand customers across their devices to improve engagement.
  • Stream data for real-time insights and faster time to market.

Adobe Real-Time CDP use cases

Engage new audiences

Discover and engage new audiences without relying on third-party cookies.

Convert unknown prospects

Recognize and remarket to unknown visitors and personalize their experiences for better conversion.

Create customer profile

Build unified profiles that power more targeted and relevant omnichannel experiences.

Retain customers

Connect data faster to enhance your customer profiles, unlock deeper insights, and retain customers.

Govern customer data

Earn and maintain customer trust through responsible data governance, management, and usage.

Industry analysts speak.

Forrester report

Adobe’s expansive vision for a CDP has been recognized.

IDC REPORT

Adobe is the #1 CDP

Additional Real-Time CDP offerings.

Adobe Real-Time CDP Collaboration

A purpose-built data collaboration application that lets you connect with advertisers and publishers — from connected TV to commerce media — to find high-value audiences in a user-friendly environment, all while prioritizing privacy.

Adobe Real-Time CDP Connections

Streamline how data is collected and distributed to Adobe Experience Platform and other systems and tools — such as Facebook and Google — while improving site performance. Adobe Real-Time CDP Connections lets you instantly deliver powerful marketing experiences.

Driving results for some of the world’s biggest companies.

Coca-Cola case study

63% uplift in click-through rates with personalization.

Hanes Brands Inc case study

57% revenue increase from retargeted email campaigns.

US Bank case study

127% increase in annual booked accounts.

The Home Depot customer story

“By unifying our data, we started waking up to the fact that our customers' trust is an extraordinarily valuable asset. They were telling us exactly what they were looking for, and we needed to be more aligned with ways to help them.”

Melanie Babcock, Vice President of Integrated Media at The Home Depot

Learn more about Real-Time CDP.

Better together.

Connect Adobe products to create experiences that are right on time and just right for your customers.

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Real-Time CDP + Adobe Journey Optimizer

Build unified profiles and actionable audiences while also creating and delivering personalized customer experiences.

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Real-Time CDP + Adobe Customer Journey Analytics

Supplement customer profiles with cross-channel behavioral insights for enhanced audience creation and activation.

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Personalization at scale

Adobe can help you make personalized experiences a part of every customer moment.

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Questions? We have answers.

What is a CDP and what does it do?
A customer data platform (CDP) is a software solution that centralizes your data across multiple channels and systems to create a single unified customer profile. This integrated database pairs real-time insights from customer interactions with scalable management tools to create more meaningful experiences for your customers.
What is Adobe Real-Time CDP?
Adobe Real-Time CDP is an application service built on top of Adobe Experience Platform that brings together known and unknown customer data to create trusted customer profiles with simplified integration, intelligent segmentation, and real-time activation across the digital customer journey.
What is customer data integration and why is it important?

Consumer data integration is a series of protocols and processes that combine and organize customer data from multiple sources. CDI connects with multiple databases and imports the information into a single silo.

Information gathered in one place is easier to manage, access, and secure. Even more importantly, customer data gathered in one place enhances the organization’s ability to analyze and visualize the data — and do so in minimal time.

CDI is a crucial component of any business strategy that seeks to make decisions based on consumer behavior.

What are the similarities and differences between CDP, CRM and DMPs?

The main difference between a DMP, CDP, and CRM is the primary purpose for which customer data is stored and organized. Between managing existing customers, marketing to potential customers, or integrating that information to create a unified customer profile, each platform uses data in different ways.

A customer data platform (CDP) builds a robust, varied picture of customers by collecting data from a wide array of sources. A CDP combines customer data from your website, customer service interactions, mobile app visits, physical visits to a store, and even a CRM or DMP.

The focus of a customer relationship management (CRM) platform is managing relationships with existing customers and leads. It helps organize data such as purchase history, customer contact information, and any communications that might have happened with that individual.

A data management platform (DMP) pulls user data from third parties to target audiences more efficiently and segment key attributes. It captures user data, anonymizes it, and then exchanges it with other companies for targeted advertising.

Does Adobe Real-Time CDP provide customer data management?
Yes. Adobe Real-Time Customer Data Platform (CDP) is a single system for customer data management across the customer lifecycle — from a prospect that has never engaged with the brand before to a first-time site visitor, return visitor, converted customer, and loyal frequent customer of various products or services across lines of business.