In today’s digital economy, technical content has become pivotal in the entire customer lifecycle. Yet, the traditional mindset often relegates technical content to the post-sale support phase of the customer journey, thereby identifying it as merely a “cost centre.”
This whitepaper delves into the multi-faceted impact of technical content and highlights the challenges organisations face in quantifying its ROI while presenting a compelling case for its importance across all phases of the customer journey. In this whitepaper, we will examine the metrics that underscore the value of technical content and introduce the innovative concept of composite metrics, paving the way for a more holistic understanding of the business impact of technical content.
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