This is the new AI. Only from Adobe.
The future of AI is right here, right now, right in the Adobe apps people use every day. We're transforming work and creativity with new AI superpowers that push what’s possible forward, faster.
![AI-generated image of a colorful bird](./media_1ea5a9093f381934d5d1442d18b77b108bad922bb.jpeg?width=750&format=jpeg&optimize=medium)
We’re putting AI superpowers in everyone’s hands.
Spark countless creative ideas in seconds.
From stunning new images to on-brand templates, you can generate extensive high-quality options for any visual project. Try amazing features like Generative Fill in Adobe Firefly to instantly add or remove elements from your images with just a few words.
![jaguar drinking from pond](./media_1d07e82755aac4c91b63ae5f50cd8e51fe1d08e72.jpeg?width=750&format=jpeg&optimize=medium)
![image showing 42.81% lift and 1,203 unique outbound clicks/profiles](./media_14ec4d65018b1b5a67c44806f660fa345cb99f036.jpeg?width=750&format=jpeg&optimize=medium)
Deliver personalized experiences at scale.
Turn everyday customers into your biggest fans. With advanced AI features in Adobe Experience Cloud, you can transform your data into actionable insights, generate and personalize content, and automate workflows to create unforgettable digital experiences.
Ask your PDF a question. Get an instant response.
With AI Assistant in Adobe Acrobat, you can ask your document questions and get quick answers linked to sources in the doc. One-click generative summaries automatically pull out key points to help you navigate and get important info fast.
![AI Assistant in Acrobat](./media_1e73f7e921c4413f77fcb3d69a6829a4a1a9ca51b.png?width=750&format=png&optimize=medium)
Discover all the AI features at Adobe.
![colorful space image](./media_1b3a6ace0e4a01f2df7c095187b7bac3186e10c1c.jpeg?width=750&format=jpeg&optimize=medium)
Designed to unlock your potential.
AI at Adobe is designed to enhance the creativity, intelligence, and ingenuity of our users, empowering people to work faster, focus on what’s important, and accomplish more.
![This content was generated using an AI tool pop up message](./media_1da46cb4131cb502d1e716da3ce6660e0f83b6ecc.jpeg?width=750&format=jpeg&optimize=medium)
Developed responsibly and transparently.
We develop AI that minimizes exposure to harmful and offensive content, embraces diversity, and respects the creative community. Plus, through the Content Authenticity Initiative, we’re driving global industry standards for transparency.
![AI generated shoe image in a subway station](./media_1c9cbcbd53313c317404dc3e4b6d0f956ab948ea4.jpeg?width=750&format=jpeg&optimize=medium)
Integrated seamlessly into your workflows.
At Adobe, AI is built into our tools for seamless integration into workflows customers are already using. Our embedded AI features fuel creativity, enable greater productivity, and deliver the power and precision customers expect from Adobe.
![solid teal background](./media_10c151e58712e769a5c882376907693fca989f320.jpeg?width=750&format=jpeg&optimize=medium)
![butterfly on a teal and purple background](./media_11ab9a52015ec3c46aca239f7cde3684a1d2a53a6.jpeg?width=750&format=jpeg&optimize=medium)
![butterfly on a teal and purple background](./media_11ab9a52015ec3c46aca239f7cde3684a1d2a53a6.jpeg?width=750&format=jpeg&optimize=medium)
AI ethics at Adobe.
Adobe approaches AI thoughtfully and intentionally. Our AI Ethics Principles of accountability, responsibility, and transparency are the foundation for the development of all our AI technologies.