In the realm of commercial photography, 3D technology is reshaping traditional photoshoots with virtual photography. Learn how it can speed up the production of marketing assets, save money, and offer greater flexibility while still delivering the visual impact expected from traditional photography.
What is virtual photography?
The advantages of virtual vs. traditional photography.
An example workflow for consumer packaged goods (CPG).
Using 3D expertise, virtual photography can meet marketing needs quicker than traditional photography, and it allows for more freedom and flexibility along the way. By working solely in the digital realm, you can craft that elusive perfect product shot without needing to build and iterate resource-heavy physical mockups.