What is 3D Projection Mapping?

As a part of Adobe’s commitment to creators, we’re always excited to share new and compelling ways our users can communicate with their own audiences. 3D projection mapping is a great way to create lasting memories for those who view it.

3D projection mapping works by precisely aligning a projection with a real-world surface. This is often done on architecture but can be done on almost any object with distinctive features. Projection mapping is a unique opportunity for artists and creators to create visually compelling experiences.

With the right tools and software, anyone can experiment with 3D projection mapping. Here are some basic steps to consider.

The first step is to identify and prepare the surface the projection will be mapped onto. Choose a surface that will enhance the visual impact of your projection and create an engaging experience for viewers. It’s important to consider the lighting conditions the surface will be viewed under, as well as the surface’s texture and color to best optimize projection quality when you’re ready to start creating.

Once you’ve selected a surface, create a 3D model of the object. Consider using Substance 3D Sampler’s photogrammetry feature to accomplish this. By creating the 3D model, you’ll be able to create your projection with exact proportions and measurements, to ensure the projected content aligns perfectly with the real-world object.

Taking advantage of the unique features of the surface you’ll be projection on, create engaging visuals to bring the object to life. 3D projection mapping is a creative way to communicate your ideas and can be done with static images, animations, and video.

When it comes time to set up a projector, it’s important to consider the projector’s position, angle, and lens characteristics as well as the surface’s geometry and texture.

Once the projector is properly placed, your content is ready to be projected onto the surface. With proper placement, your content will conform precisely to the shape and features of the object, creating stunning and immersive illusory experiences for viewers.

3D projection mapping is a versatile and creative technique that can be used in many ways, including advertising, art, education, and entertainment. If you want to engage a large audience, projection mapping techniques are a great way to leave a lasting impression on viewers.

Companies can benefit from 3D projection mapping at special events or to draw attention to a physical location. Some key benefits for businesses include:

1. Enhanced brand visibility. Create attention-grabbing displays that stand out in crowded environments. By using this technique, companies can increase brand visibility and leave a lasting impression on an audience.

2. Advertising campaigns. Projection mapping provides a dynamic and interactive advertising medium. It’s an opportunity to tell compelling stories in a captivating way. The immersive nature of projection mapping helps companies convey stories to their customers.

3. Event experiences. Businesses can use projection mapping to elevate an experience at corporate events, product launches, trade shows, and other gatherings.

4. Increases social media engagement. Projection mapping installations are just as interesting to viewers online when captured well in pictures and video. This is a great opportunity to share an interesting and immersive experience with your social media following.

5. Artistic brand expression. Projection mapping allows companies to express their brand identity in a creative and artistic way. This can create an emotional connection with an audience that can last much longer than a single event.

Whether you’re a business looking to engage a large audience at a venue, or even just a creative looking to explore a new medium, 3D projection mapping is an immersive and creative way to share your ideas and creativity. With the help of Adobe’s powerful apps, you’ll have the tools you need to create images, animations, and videos, ready to be projected onto any surface. We can’t wait to see what you create.