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mug with mahogany table generative fill background

How AI-generated backgrounds can help you boost your brand.

woman holding her hair in front of red background
woman holding her hair in front of blue and green background

How generative AI can help you create product photo backgrounds.

A step-by-step guide to creating AI generated product backgrounds.

woman sitting at a desk

1. Photograph your product.

2. Bring your image into your chosen app.

Adobe Photoshop

To isolate your product, Select Subject, copy and paste it into a new file created in your chosen size, and position it on the canvas where you want it to appear. Click Select Subject in the Contextual Task Bar and then click the Invert selection icon to select the background.

image of a selected bottle and flower within firefly

3. Write a prompt.

image of a selected bottle and flower within firefly

4. Refine your settings.

image of a selected bottle and flower within firefly

5. Add more elements.

image of a selected bottle and flower with a wooden boards and a red ribbon as a background

Adobe Firefly

To add elements to your image in Firefly, click Insert and then paint in the area where you want the new object to appear. It doesn’t have to be precise — just create a loose approximation of the shape where you want it to appear. For instance, if you want to place a red ribbon on top of the wooden tabletop, paint a curvy line across it. Then type “red ribbon” into the prompt field and click Generate. Follow the same steps as above to refine your result.

Adobe Photoshop

In Photoshop, use any selection tool to select the area where you want your additions to appear. Say you’re marketing a new face lotion, and your prompt was “object on top of a pool of water with rose petals floating in the water.” You’d like to have a few rose petals falling through the air, too. Select an area, type in “rose petals falling” and click Generate. When you perform edits with Generative Fill, those edits are created on their own generative layer, meaning you can adjust or remove them without affecting the rest of your design.

image of a bottle and flower on a background of roses and blue light

6. Remove elements.

object nestled in a grassy meadow with a blue sky filled with clouds

Adobe Firefly

Perhaps you’ve displayed your product against a blue sky filled with clouds (“object nestled in a grassy meadow with a blue sky filled with clouds”) and love the result, but there are a few more clouds than you’d like. In Firefly, click Remove and paint over the clouds you want to get rid of, then click Generate to view options of your image without it. Keep adding, removing, and refining your prompts to get the best possible AI background for your product photo.

Adobe Photoshop

Use any selection tool in Photoshop to select elements of your image that you wish to remove — perhaps a few too many flower petals have been generated and you’d like to remove some of them. Once you’ve selected a petal or two, simply click Generate in the contextual task bar, leaving the prompt field blank. The object will be removed and filled in with new content that blends in with the surrounding image.

removing generated flower petals before and after

7. Edit parts of your background with advanced tools.

image of a selected bottle and flower with a wooden boards and a red ribbon as a background

Questions? We have answers.

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