Showcasing brand visualisations in 3D is a powerful way for designers to make better decisions while creating, persuading an audience, telling a story and enticing customers. Discover the tools in the Adobe 3D & AR ecosystem that help visualise any 3D design you can imagine.
When developing new branding concepts or product designs, it’s of crucial importance to ensure that there is a mutual understanding of what you’re trying to accomplish among all those involved in the project, especially during the early ideation phase. Misunderstanding the design intent or the functionality of a new product or simply not seeing eye to eye on new brand identity designs can lead to costly setbacks and slow down the timeline required to get the product into production and out into the market.
Adobe Dimension delivers high-quality renderings that let you visualise 2D designs in the real world. Drag and drop a vector graphic or image onto a 3D model of just about anything — paste it onto a box, a building or wrap it around a coffee cup in a few clicks. Dimension comes loaded with 3D models that you can utilise and Adobe Stock offers thousands of 3D assets perfectly optimised for Dimension. Take your designs further by creating new 3D interpretations of your brand concepts in Dimension directly, rendering out 2D images to then place onto objects.
Scenes created in Dimension allow you to mock up products in 3D and real-world contexts to better visualise the end result. Relying solely on sketches and 2D illustrations can result in a time-consuming trial-and-error process of developing costly physical prototypes. 3D allows for a clearer picture overall to help viewers determine whether it captures the designer’s intent. Now, 3D modelling, combined with your graphical patterns, colours and materials, can be leveraged in multiple ways to help effectively showcase a developing product and speed up the prototyping and production phases
Companies that are involved in any aspect of brand concepts and product designs can benefit from using 3D visualisations to accurately communicate the intent of their designs.
With Dimension, 2D vector graphics and images can be placed on or wrapped around high-quality, fully realised 3D models, which can then be showcased in ideal scenarios. Rich lighting and realistic props and environments can bring designs to life and provide accurate context and a clear sense of how it will look in the real world. Experimentation is also simplified and speeded up with the ability to easily change 2D decals, materials, background images and environments, 3D lighting and the arrangement of objects and graphics. Development costs can be lowered by reducing the need for physical production of prototypes and related photo shoots that might be needed to share new or updated designs with company stakeholders and clients in context. The freedom to experiment and explore designs in a 3D environment can also help designers zero in on the best shots for showcasing their work, as well as discover design variations that might otherwise not have occurred to them.
Designs created in Dimension can be further customised and enhanced with the 3D authoring options available in Substance, allowing you to easily customise the look of models with different material options. With more advanced 3D experience, you can create your own customised materials in Substance or browse 3D content available on Substance 3D Assets library or Adobe Stock to enhance your models to a level of photorealism that precisely showcases the full intent of the design.
When it’s time to introduce a brand or product into the market with final assets, leveraging 3D models to create high-quality renders can speed up the process and provide a multitude of options to present to potential customers.
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