While
raster images like
JPEG files can handle high-quality photographs, the vector format is better for graphic design, logos and illustrations. Vector images are built through mathematical equations using points, lines and curves — making them ideal for pristine pieces of digital artwork that can scale up or down for any type of use case.
Enlarge an image to a scale of around 200% using your desktop or phone screen. You’ll know it’s a vector image if the resolution stays intact, with clean edges and solid colours. Also, keep an eye out for the main vector file extensions — .
AI, .
EPS, .PDF and .
SVG.
Vector images are often saved as AI files to enable quick editing. These files are editable in
Adobe Illustrator. Images saved in this format can also be converted to PDF files, allowing them to be edited in
Adobe Acrobat and making them easier to print.
While you can technically create a logo in either a raster or vector format, many people prefer to use vectors. The vector file format means that you can use your logo at any size on a range of promotional materials, from business cards to websites to billboards. A raster file will become blurry and pixelated when scaled beyond its intended size.