JPEG files compress images and are mainly used for digital photos, while
PNG (Portable Network Graphic) files are similar but can also display transparent backgrounds. Animated raster graphics tend to be created as
GIF (Graphic Interchange Format) files. Finally,
TIFFs (Tagged Image Format File) allow graphic designers to keep editing images without any decrease in quality.
A picture that becomes blurred or distorted when you enlarge the scale to more than 200% is generally a raster image. Only vector files can maintain their exact resolution when you resize them. Raster images will usually have one of the following file extensions:.
.JPEG
.PNG
.GIF
.TIFF
Can raster images be used as company logos?
A raster image could work as your logo if it’s only used in one place and the dimensions will always be the same, such as on a business card. If your logo needs to be resized for other uses in print and online — for example, on posters, business cards or web pages — a vector file would be a better choice because it won’t lose resolution.
What are the differences between JPEG and PNG files?
If you’re going to be comparing JPEG and PNG files, look at how each format handles image quality and size. By compressing images, JPEG files become smaller and boast faster loading speeds — but this leads to a drop in quality because some data is lost. Comparatively, the compression process used to make PNG images smaller doesn’t affect their quality, but does make their files larger.
Each raster file will contain a different number of pixels, depending on the quality and complexity of the image. Intricate photos taken on high-end digital cameras are likely to have millions of pixels — reflecting the level of detail on display. But always remember — a higher pixel count usually increases the file size.