Generative Fill in Photoshop
Generative AI within our Creative Applications.
For our creative applications, our primary focus is to provide unparalleled creative control to empower the creativity of our customers. We prioritise improving quality and performance, adding the most requested features from the community and incorporating generative AI when it can complement and improve workflows (with features like Generative Fill in Photoshop, Generative Remove in Lightroom and Generative Recolor in Illustrator).
We also understand that the community has a wide range of opinions and needs around generative AI, may choose not to use generative AI features or may want to use models other than Adobe Firefly. Our approach to generative AI within our applications is to let the community choose how and whether they use it within our applications.
Non-Adobe Models
We often receive community requests for greater flexibility and more options for models in our applications, particularly for idea generation. We may offer the choice to use non-Adobe generative AI models within our apps. When we do, our implementations will be guided by the following principles:
We will provide an explicit choice on whether to use non-Adobe models
We will be clear when non-Adobe models are being used
Customer data and content are never used to train generative AI models
User data and content within our applications are not and will not be, used to train generative AI models—whether those models are from Adobe or its partners. This is explicitly stated in our agreements with partner companies providing access to non-Adobe models, as well as in our Terms of Use: