What Makes Good Type?

Closed captions in English will be added in early November.

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About the Session

Join Katie Johnson and Ilana Griffo from Goodtype as they explore the attributes that make type look good and, more importantly, feel good. From the technical aspects to the humanity behind the glyphs, they’ll show how typography unlocks new forms of expression and helps you make important messages much more impactful.

In addition to warming your design enthusiast heart, this session will cover:

  • Choosing the right type styles to make your message hit home
  • How to elevate your type from passenger princess to driver
  • Balancing aesthetics with functionality
  • Designers who are using type in exciting ways (and how you can join them)

Technical Level: General Audience

Category: Inspiration

Track: Graphic Design and Illustration

Audience: Art/Creative Director, Graphic Designer, Print Designer, Web Designer

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