The Whole Brain: Uniting Creativity and Business Strategy

ON DEMAND

Closed captions in English will be added in early November.

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About the Session

As existential threats converge, many companies are taking steps to reinvent themselves with creative thinking as a critical skill. Conversely, creatives must enhance their business acumen to remain relevant. Join PwC Partner Andrea Fishman and PwC Creative Leader Larissa Meek in a “battle of the brains” to explore how generative AI, next-gen skills, and evolving models reshape creative and business landscapes.

In this discussion, PwC will debate both sides of:

  • How generative AI like Adobe Firefly is transforming creativity and business
  • Essential next-gen skills for creatives like Substance 3D
  • New business models and their impact on marketers
  • How businesses evaluate creative innovation
  • Seizing emerging opportunities in the creative industry
  • The importance of storytelling in driving effective customer experiences

Technical Level: General Audience, Beginner

Category: Collaborating with Your Team

Track: Creativity and Design in Business

Audience: Art/Creative Director, Business Strategist/Owner, IT, Social Media Content Creator, Executive, Marketer

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