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The Evolution of Creative and How AI is Changing the Game
Speakers
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VP, Global head of Creative Shop, Meta
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About the Session
The invention of the smartphone ushered in a new era of creativity - making creative tools more accessible, portable and mainstream. This sparked a boom in artistic expression and empowered people to not just create content, but share their work with wider audiences. Similarly, AI automation tools that accelerate creativity are ushering in a new wave of enthusiasm among creatives in advertising. Join Meta for a discussion on recent creative shifts and the ways emerging technology, including AI, promises to create experiences that are customized, assistive and highly effective.
Category: Generative AI
Track: Social Media and Marketing
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