Storytelling for Short-Form Promos

Closed captions in English will be added in early November.

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Speakers

  • Christine Steele

    Christine Steele

    Director/Producer, Editor & Educator, Adobe Community Expert, Steele Pictures Studios, Inc.

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Session Resources

About the Session

Great video stories capture and keep people’s attention. Join Emmy award-winning director, producer, and editor Christine Steele as she shares her experiences and offers suggestions for designing powerful content that can influence people’s emotions and desires. This session will focus on creative techniques and solutions for crafting compelling short videos using examples from both nonprofit and commercial promotional campaigns. Come learn about how to practically and creatively apply these concepts to your own work.

In this fast-paced session, Christine will cover:

  • Best story structures for short promotional videos
  • Powerful ways to keep the focus on story
  • Selecting visual and audio content to support brand messaging
  • Using devices that affect perception
  • Crafting value-added brand packages for clients

Technical Level: Beginner, Intermediate

Category: How To

Track: Video, Audio, and Motion

Audience: Post-Production Professional

This content is copyrighted by Adobe Inc. Any recording and posting of this content is strictly prohibited.


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